Overview

Amazon has introduced a new "Send It Again" feature within Seller Central that allows Fulfillment by Amazon (FBA) sellers to replicate previous shipments with a single click. Instead of manually selecting SKUs or uploading bulk files when restocking the same products, sellers can now duplicate an entire past shipment's SKU list and quantities instantly, then make adjustments before finalizing. This quality-of-life improvement targets one of the most repetitive tasks in FBA inventory management and could save sellers significant time on routine replenishment workflows.

What's New

• One-click shipment replication — Sellers can now duplicate SKUs and quantities from any previous FBA shipment directly from the shipment management interface, eliminating the need to rebuild shipments from scratch.
• Editable before finalizing — After replicating a shipment, sellers retain full control to add or remove SKUs and adjust unit quantities before submitting, so the feature serves as a starting template rather than a rigid copy.
• Replaces manual workflows — The feature is designed to replace the two existing methods for creating replenishment shipments: individually selecting SKUs one by one, or preparing and uploading a bulk CSV file.
• Integrated into existing workflow — The feature is accessible directly from the FBA shipment management page within Seller Central, requiring no new tools or permissions to use.

How It Works

The Send It Again feature is available through the standard FBA shipment workflow in Seller Central. Sellers navigate to their FBA inventory section, open the shipment management dropdown menu, and locate previous shipments. Each completed shipment now includes a "Send It Again" option in the steps column. Clicking this option automatically populates a new shipment draft with the same SKUs and quantities from the selected historical shipment.

Once the shipment is replicated, sellers enter the familiar shipment creation workflow where they can review every detail before committing. This means sellers can remove discontinued SKUs, add new products that weren't in the original shipment, or adjust quantities up or down based on current inventory needs and sales velocity. The replicated shipment serves as a convenient starting point rather than a final submission, giving sellers the speed benefit of automation while maintaining complete control over what actually gets sent to Amazon's fulfillment centers.