Amazon's New 'Send It Again' Feature Lets FBA Sellers Replicate Shipments in One Click
Amazon launched a 'Send It Again' feature that lets FBA sellers replicate previous shipments in one click, eliminating the need to manually rebuild SKU lists for routine restocking. This streamlines one of the most repetitive FBA inventory management tasks.
Overview
Amazon has introduced a new "Send It Again" feature within Seller Central that allows Fulfillment by Amazon (FBA) sellers to replicate previous shipments with a single click. Instead of manually selecting SKUs or uploading bulk files when restocking the same products, sellers can now duplicate an entire past shipment's SKU list and quantities instantly, then make adjustments before finalizing. This quality-of-life improvement targets one of the most repetitive tasks in FBA inventory management and could save sellers significant time on routine replenishment workflows.
What's New
- One-click shipment replication — Sellers can now duplicate SKUs and quantities from any previous FBA shipment directly from the shipment management interface, eliminating the need to rebuild shipments from scratch.
- Editable before finalizing — After replicating a shipment, sellers retain full control to add or remove SKUs and adjust unit quantities before submitting, so the feature serves as a starting template rather than a rigid copy.
- Replaces manual workflows — The feature is designed to replace the two existing methods for creating replenishment shipments: individually selecting SKUs one by one, or preparing and uploading a bulk CSV file.
- Integrated into existing workflow — The feature is accessible directly from the FBA shipment management page within Seller Central, requiring no new tools or permissions to use.
How It Works
The Send It Again feature is available through the standard FBA shipment workflow in Seller Central. Sellers navigate to their FBA inventory section, open the shipment management dropdown menu, and locate previous shipments. Each completed shipment now includes a "Send It Again" option in the steps column. Clicking this option automatically populates a new shipment draft with the same SKUs and quantities from the selected historical shipment.
Once the shipment is replicated, sellers enter the familiar shipment creation workflow where they can review every detail before committing. This means sellers can remove discontinued SKUs, add new products that weren't in the original shipment, or adjust quantities up or down based on current inventory needs and sales velocity. The replicated shipment serves as a convenient starting point rather than a final submission, giving sellers the speed benefit of automation while maintaining complete control over what actually gets sent to Amazon's fulfillment centers.
Analysis & Recommendations
Why This Matters
FBA sellers who regularly restock the same products spend significant time rebuilding shipments each cycle. This feature turns any past shipment into a one-click template, reducing administrative overhead and letting sellers focus on higher-value tasks.
Key Takeaways
- New 'Send It Again' button lets sellers duplicate any previous FBA shipment's SKUs and quantities instantly
- Replicated shipments are fully editable before submission — sellers can add, remove, or adjust quantities
- The feature replaces manual SKU selection and bulk CSV uploads for routine restocking
- Available now to all FBA sellers in Seller Central with no additional setup required
Recommended Actions
- →Try the Send It Again feature on your next restocking cycle by navigating to FBA shipment management and selecting a recent completed shipment
- →Always review replicated quantities against current sales velocity before finalizing to avoid overstocking or understocking
- →Periodically audit your shipments to ensure new SKUs are being included rather than only replicating the same historical set
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!