Amazon's New Seller Incentives: Over €45,000 in Benefits for New and Expanding Sellers
Amazon's New Seller Incentives program offers over €45,000 in benefits including a 5% brand referral bonus, FBA credits, Vine credits, and coupon credits for new and expanding sellers across US and European marketplaces.
Overview
Amazon offers New Seller Incentives worth over €45,000 in potential value for sellers listing their first product on or after January 1, 2022. The program includes Brand Referral Bonus, FBA shipping credits, free FBA services, Vine credits, and coupon credits for new and expanding sellers.
Key Points
- Brand Referral Bonus — Earn 5% bonus on up to €900,000 in eligible branded sales when enrolled in Brand Registry (up to €45,000 value)
- FBA shipping credits — Receive up to €180 in credits to cover costs of shipping inventory to Amazon fulfillment centers
- FBA New Selection Programme — Get free monthly storage, free removals, and free returns processing for new-to-FBA products
- Vine credits — Up to €180 in credits for Amazon Vine to generate authentic early reviews on new product listings
- Coupon credits — Up to €45 in credits for Amazon Coupons to create promotional offers with the green coupon badge
Seller Impact
- Enroll in Brand Registry first — Complete Brand Registry enrollment with your registered trademark to unlock the 5% Brand Referral Bonus on up to €900,000 in sales
- Access New Seller Incentives page — Navigate to the New Seller Incentives dashboard in Seller Central to see available benefits and track qualifying actions
- Use FBA for new products — Enroll eligible products in FBA to activate free storage, removals, and returns processing under the New Selection Programme
- Launch products with Vine — Use Vine credits to enroll new ASINs and generate 10-30 early reviews from trusted reviewers within the first 90 days
Source: sellercentral.amazon.com
Analysis & Recommendations
Why This Matters
New and expanding Amazon sellers can access substantial credits and bonuses that reduce startup costs. The 5% brand referral bonus alone could be worth tens of thousands of euros, making it critical for eligible sellers to enroll and complete qualifying actions.
Key Takeaways
- New sellers and sellers expanding to new marketplaces can qualify for over €45,000 in combined benefits
- The 5% brand referral bonus on up to €900,000 in branded sales is the most valuable single benefit
- FBA New Selection provides free storage, removals, and returns processing for new products
- Vine and coupon credits help overcome the early-stage challenges of building reviews and visibility
Recommended Actions
- →Check your eligibility on the New Seller Incentives page in Seller Central and enroll in all qualifying programs
- →Register your brand through Amazon Brand Registry to unlock the 5% brand referral bonus
- →Enroll new products in the FBA New Selection program and use Vine credits to build your initial review base
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!