Overview

Amazon has launched the New Seller Guide, an onboarding program that bundles tools, services and financial credits worth more than $50,000 for qualifying professional sellers. The initiative targets newcomers and existing sellers expanding into fresh marketplaces, promising faster launch times, lower fulfillment costs and early advertising support.

Key Points

• $50,000+ in incentives — New professional sellers can claim credits, discounts and cashback across branding, fulfillment and advertising that together exceed $50,000 during the first 12 months. For example, a seller who enrolls in Brand Registry, uses FBA and runs Sponsored ads could unlock $5,200 in direct savings.
• Brand Registry unlocks 10 % cashback — Registering a trademark grants access to A+ Content, Vine reviews and a 10 % rebate on the first $50,000 of branded sales, translating to up to $5,000 returned to the seller’s account. A cosmetics brand that sells $45,000 in its launch month would see $4,500 credited back.
• FBA cost advantage — Fulfillment by Amazon costs roughly 30 % less per unit than standard U.S. carrier rates and about 70 % less than premium carrier options, dramatically reducing shipping expenses for high‑volume items. A seller shipping 200 units of a kitchen gadget could save more than $300 compared with UPS Ground.
• Advertising credits for early traction — New sellers receive $50 in Sponsored Products or Sponsored Brands credits and an additional $50 for Sponsored Display campaigns, enabling immediate visibility without upfront spend. A toy manufacturer can launch a $100 ad budget and still retain $100 of credit for future promotions.
• Free automated pricing — Amazon’s Automate Pricing tool is provided at no cost, allowing sellers to adjust prices in real time to stay competitive and improve Buy Box eligibility. A seller of Bluetooth headphones can set a rule to undercut the lowest competitor by 2 % and capture more sales.
• Fulfillment and storage bonuses — The program offers $100 off the first inbound shipment to Amazon’s fulfillment centers, free storage for the initial period, and a $200 credit for Multi‑Channel Fulfillment, easing the transition for sellers who also sell on external platforms.