Overview

Amazon has introduced its Multi-Channel Fulfillment (MCF) Preferred Pricing program for 2026, offering select sellers discounted rates on fulfillment services for orders placed through non-Amazon sales channels. This invitation-only program allows eligible sellers to leverage Amazon's fulfillment network at reduced costs while selling on their own websites, Shopify stores, and other third-party platforms.

Key Points / What Sellers Need to Know

• Invitation-only program — The MCF Preferred Pricing offer is not open to all sellers. Only those who have received a direct invitation from Amazon through email or a notification in their Seller Central account are eligible to participate.
• Exclusive participation required — Sellers can only have one MCF discount program active at any given time. If you are already enrolled in another MCF discount or promotional pricing arrangement, you cannot simultaneously participate in the 2026 Preferred Pricing program.
• Good credit standing mandatory — Your seller account must remain in good credit standing throughout the duration of the program. Accounts that fall out of good standing risk losing access to program benefits.
• FBA credit forfeiture risk — Sellers whose accounts lack a valid payable account will automatically forfeit the right to receive any FBA credits associated with the program. Ensuring your payment information is current and accurate is essential.
• Amazon retains full control — Amazon reserves the right to modify, suspend, or discontinue any aspect of the program, including individual seller eligibility, at any time and without advance notice.

How the Program Works

Multi-Channel Fulfillment allows Amazon sellers to use Fulfillment by Amazon's warehouse and shipping infrastructure to fulfill orders from sales channels outside of Amazon.com. Under the 2026 Preferred Pricing terms, qualifying sellers receive reduced MCF fulfillment fees compared to standard rates. The program supplements Amazon's existing Business Solutions Agreement and any other applicable terms governing the seller's account. Sellers who accept the invitation and begin using the discounted rates are bound by both the standard MCF terms and the additional conditions outlined in the 2026 Preferred Pricing agreement.