Overview

Amazon’s image guidelines prohibit extra objects in the primary product photo, and the “Additional Items” violation flags listings that break this rule. When the main image includes accessories, props, or packaging not sold with the item, Amazon can suppress the ASIN, removing it from search results and hurting sales.

Key Points

• Main‑image focus — The rule applies only to the first image that appears in search results and on the detail page; secondary photos may contain lifestyle elements.
• No unrelated objects — Items such as gift boxes, decorative backgrounds, or accessories sold separately must be omitted from the primary photo.
• Suppression consequence – A non‑compliant main image triggers a “Additional Items” error, and Amazon removes the listing from search until a compliant image is provided.
• Amazon chooses the displayed image – Even after you upload a correct picture, Amazon may replace it with a higher‑quality image from another seller if it better meets the style guide.
• Main image cannot be deleted – Every ASIN must retain a primary image; you can only replace it by clicking the camera icon under the thumbnail and uploading a new file.
• Automated detection – Amazon’s image‑review engine scans the main slot for extra pixels that represent non‑product items and flags any violation automatically.
• Notification workflow – Sellers receive an email or Seller Central alert that specifies the “Additional Items” issue and provides a link to the affected ASIN.
• File‑type requirements – The replacement image must be a JPEG, TIFF, or PNG under 10 MB, with a pure white background (RGB 255,255,255) and the product filling at least 85 % of the frame.
• Impact on advertising – Suppressed listings become ineligible for Sponsored Products, causing wasted ad spend and lost impressions.
• Brand‑registry advantage – Enrolled brands can submit A+ Content and request image control, but they still must meet the main‑image policy to avoid suppression.