Overview

Amazon operates a dedicated Made in Italy storefront that showcases products manufactured or crafted in Italy. For sellers who produce authentic Italian goods, this curated marketplace offers a premium channel to reach customers seeking genuine Italian-made products. However, gaining access requires meeting strict eligibility standards designed to protect the storefront's reputation and ensure customer trust.

Key Points / What Sellers Need to Know

• Approval is required — Sellers cannot simply list products on the Made in Italy storefront. You must submit a formal request and go through Amazon's review process before your products can appear.
• Certification documentation is mandatory — You must provide certificates or other verifiable documentation proving your products are genuinely Made in Italy or 100% Made in Italy, including production process records and industry association memberships.
• Two distinct sections exist — The storefront has an artisanal section for handcrafted and limited-quantity goods, and a separate food and wine section for products with protected designations of origin.
• Only new products are permitted — Used or refurbished items cannot be sold through this storefront under any circumstances.
• Your seller account must be in good standing — An active, healthy account is a baseline requirement before Amazon will consider your application.
• Strict image standards apply — Product images must meet Amazon's category-specific style guide requirements, including pure white backgrounds and minimum resolution standards.

Artisanal Section Requirements

The artisanal section of the Made in Italy storefront is reserved for products that are handcrafted or produced in limited quantities. To qualify, items must either be made entirely in Italy or have undergone their last economically justified substantial work or modification in Italy, in full compliance with all applicable legal requirements governing the use of the "Made in Italy" label. Products marketed as "100% Made in Italy" face an even higher bar — they must be designed, manufactured, and packaged exclusively in Italy and comply with all legal requirements related to that specific denomination of origin. All products must be new, fall within an eligible Amazon product category, and meet the corresponding category-specific listing requirements.