Overview

Amazon’s Low‑Price FBA program has been upgraded for 2026, giving sellers of items priced under $10 a larger fulfillment‑fee discount than in prior years. The change pushes average savings to $0.86 per unit, a jump from $0.77 in 2025, and it applies automatically to qualifying SKUs. Sellers focused on budget‑friendly products should pay close attention because the deeper discount reshapes unit economics and opens sourcing options that were previously marginal.

Key Points

• Higher per‑unit discount — The average fee reduction is now $0.86 per unit, translating to roughly a 45 % cut in fulfillment costs for eligible small standard‑size items.
• Automatic enrollment — Any product listed for less than $10 is switched to the reduced rate instantly, eliminating the need for manual applications or approvals.
• No size or weight caps — Unlike the former Small and Light program, Low‑Price FBA does not enforce dimensional limits, allowing heavier or bulkier sub‑$10 items to qualify.
• Prime two‑day delivery — Qualified SKUs receive standard Prime shipping speeds, upgrading from the three‑to‑five‑day window that earlier low‑price programs offered.
• Q4 peak‑fee exemption — From October 15 through January 14, Low‑Price FBA items are exempt from the seasonal fulfillment surcharge that can add $0.35‑$0.93 per unit.
• Dynamic rate switching — When a seller’s price moves above $10, the product automatically reverts to standard FBA rates; dropping back below $10 re‑activates the discount without any manual steps.

How Low‑Price FBA Works

1. Eligibility check — Amazon scans each listing’s price; a product priced at $9.99 instantly qualifies, so a kitchen gadget selling for $9.99 receives the $0.86 discount on fulfillment fees.
2. Rate application — The system applies the reduced fulfillment fee to the order, while the standard referral fee (e.g., 15 % of the sale price) remains unchanged.
3. Prime fulfillment — Eligible items are routed through Amazon’s Prime network, guaranteeing two‑day delivery to Prime members, just as higher‑priced items are handled.