Amazon's Image Requirements: What Sellers Need to Know About Text, Logos, and Watermarks on Product Images
Amazon prohibits text, logos, watermarks, and graphics on main product images and swatches. Non-compliant images can be removed and listings suppressed from search, directly impacting seller visibility and sales.
Overview
Amazon enforces strict rules around what can appear on product listing images, particularly the main image and swatch images. Sellers who add text overlays, logos, watermarks, or other graphics to their product photos risk having those images removed or their listings suppressed from search results entirely. Understanding these requirements is essential for maintaining visibility and avoiding disruptions to your sales.
Key Points / What Sellers Need to Know
- No text, logos, or watermarks on main images — Amazon's policy is clear that the main product image must be free of any text, logos, borders, color blocks, watermarks, or other graphics that cover the product or appear in the background.
- Listings can be suppressed — If your images do not meet Amazon's content requirements, the platform may remove the offending images and suppress your product listing from search until compliant images are uploaded.
- Device screens are an exception — Graphics displayed on device screens such as TVs, phones, and tablets are permitted, but they must appear realistic and cannot obscure any part of the physical product outside the screen area.
- Multi-piece products must be shown at relative size — If your product includes multiple components, each piece must be shown at its actual relative size. Enlarging one piece disproportionately is not allowed.
- Rendered images that look like real photos are acceptable — Computer-generated or rendered images that realistically represent the product and are indistinguishable from an actual photograph are not considered prohibited graphics.
- Badging and promotional text are banned everywhere — Text about warranties, regulatory approvals, promotions, pricing, shipping options, or any form of badging is prohibited across all product images, not just the main image.
What Counts as a Violation
Amazon identifies several specific types of image violations that sellers should avoid. Any text, logo, graphic, or watermark that is not physically part of the product itself is prohibited on the main image. This includes graphics that appear to extend beyond the product area as if they were digitally pasted into the photograph. Composite images that combine multiple product shots at different scales are also not allowed. Additionally, showing extra product views or bonus features on the main image is a violation, though these can appear in secondary image slots or variant listings.
Analysis & Recommendations
Why This Matters
Non-compliant product images can lead to listing suppression from Amazon search results, effectively hiding your products from shoppers. Sellers who understand and follow these image rules protect their sales and avoid costly disruptions.
Key Takeaways
- Main images must be free of all text, logos, watermarks, borders, and promotional graphics
- Amazon may suppress non-compliant listings from search until images are fixed
- Device screen content is allowed but must look realistic and stay within the screen boundaries
- Badging, promotional text, and feature callouts are banned across all product images
Recommended Actions
- →Audit your current product listings for any main images or swatches containing text overlays, logos, or watermarks and replace them with compliant photography
- →Ensure any device screen imagery looks realistic and does not extend beyond the physical screen area
- →Remove all promotional badges, feature callouts, and pricing or shipping text from every product image
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!