Overview

Amazon enforces strict rules around what can appear on product listing images, particularly the main image and swatch images. Sellers who add text overlays, logos, watermarks, or other graphics to their product photos risk having those images removed or their listings suppressed from search results entirely. Understanding these requirements is essential for maintaining visibility and avoiding disruptions to your sales.

Key Points / What Sellers Need to Know

• No text, logos, or watermarks on main images — Amazon's policy is clear that the main product image must be free of any text, logos, borders, color blocks, watermarks, or other graphics that cover the product or appear in the background.
• Listings can be suppressed — If your images do not meet Amazon's content requirements, the platform may remove the offending images and suppress your product listing from search until compliant images are uploaded.
• Device screens are an exception — Graphics displayed on device screens such as TVs, phones, and tablets are permitted, but they must appear realistic and cannot obscure any part of the physical product outside the screen area.
• Multi-piece products must be shown at relative size — If your product includes multiple components, each piece must be shown at its actual relative size. Enlarging one piece disproportionately is not allowed.
• Rendered images that look like real photos are acceptable — Computer-generated or rendered images that realistically represent the product and are indistinguishable from an actual photograph are not considered prohibited graphics.
• Badging and promotional text are banned everywhere — Text about warranties, regulatory approvals, promotions, pricing, shipping options, or any form of badging is prohibited across all product images, not just the main image.

What Counts as a Violation

Amazon identifies several specific types of image violations that sellers should avoid. Any text, logo, graphic, or watermark that is not physically part of the product itself is prohibited on the main image. This includes graphics that appear to extend beyond the product area as if they were digitally pasted into the photograph. Composite images that combine multiple product shots at different scales are also not allowed. Additionally, showing extra product views or bonus features on the main image is a violation, though these can appear in secondary image slots or variant listings.