Overview

Amazon enforces strict image quality standards for product listings, and blurry or pixelated images are explicitly prohibited. Sellers who upload low-resolution or out-of-focus product photos risk having their listings suppressed or rejected, which can directly impact visibility and sales. Understanding these requirements is essential for maintaining compliant, high-performing listings on the platform.

Key Points / What Sellers Need to Know

• Blurry images are not allowed — Amazon will reject or suppress product images that appear out of focus, regardless of whether the blur is caused by camera shake, poor autofocus, or low-resolution source files.
• Pixelated images are prohibited — Photos that display visible pixelation, typically caused by uploading images that are too small or that have been excessively enlarged, do not meet Amazon's standards.
• Product detail must be clearly visible — Every product image must be sharp enough for customers to see the item's details, texture, and features without ambiguity.
• Images must be in focus — Amazon requires that product photos are properly focused, ensuring the item is crisp and well-defined in the frame.
• Listing suppression is the consequence — Products with non-compliant images may be hidden from search results until the images are corrected, meaning lost sales during the suppression period.

Image Quality Requirements

Amazon's product image guidelines are designed to give customers a clear, accurate representation of what they are purchasing. When it comes to sharpness and resolution, the platform requires that all uploaded images are in focus and display product detail and texture with clarity. This means sellers need to ensure their photography setup produces consistently sharp results. Amazon recommends uploading images that are at least 1600 pixels on the longest side to enable the zoom function, and images below 500 pixels on the longest side may not be accepted at all. The higher the resolution of your source image, the less likely you are to encounter pixelation issues when Amazon processes and displays your photos across different device sizes.