Overview

Amazon enforces strict guidelines around product imagery that could be considered prurient or sexually suggestive. Sellers listing apparel, swimwear, undergarments, and similar products need to understand these rules to avoid listing suppression, content removal, or potential account-level consequences. This reference covers what types of images are prohibited and the acceptable alternatives for displaying body-covering products.

Key Points / What Sellers Need to Know

• Explicit anatomy is prohibited — Product images must not depict genitals, nipples, gluteal cleft, or pubic hair on models. This applies regardless of the product category or the context of the photo.
• Sheer and form-fitting garments require care — Even when private areas are technically covered, garments that clearly outline intimate areas of a model's body are not permitted, including items shown behind sheer or see-through fabric.
• Suggestive posing is not allowed — Any poses, facial expressions, or staging that implies sexual contact — whether between two models or between a model and a product — will be flagged and removed.
• Editing workarounds are rejected — Digitally adding elements to cover a model's body, such as overlaid graphics, blur effects, or strategically placed objects, is not considered an acceptable solution for compliance.
• Children's products have the strictest rules — Modeling of children's and baby undergarments, leotards, swimwear, or any similar form-fitting items on child models is strictly prohibited with no exceptions.
• Flat lay and invisible mannequin images are accepted — Products displayed lying flat on a surface or using invisible mannequin techniques are compliant alternatives, provided the entire product remains visible and is not cropped or obscured.

Prohibited Image Types

Amazon's policy targets several specific categories of imagery. First, any image showing exposed intimate anatomy on a model is automatically non-compliant, regardless of artistic intent or cultural context. Second, clothing that is sheer, translucent, or tight enough to clearly outline private areas falls under the same prohibition even if the model is technically covered. Third, any staging that conveys sexual suggestion through body language, facial expression, or interaction between models crosses the line. Amazon reviews these images both through automated systems and manual audits, so sellers should not assume borderline content will pass undetected.