Overview

Amazon requires all sellers to complete an identity, address, and business verification process before they can begin selling on the platform. This verification framework is designed to maintain trust and safety across Amazon's global marketplaces, and applies to both new registrations and existing accounts that may be flagged for re-verification. Understanding the requirements upfront can save sellers significant time and prevent frustrating delays in getting their accounts approved.

Key Points / What Sellers Need to Know

• Verification is mandatory for all sellers — Every individual or business registering to sell on Amazon must pass identity and business verification before listing products. There are no exceptions to this requirement.
• Document requirements vary by country — The specific documents Amazon accepts depend on the country where the seller or business is registered. Sellers should check their region's requirements before beginning registration.
• The process has multiple stages — Verification typically involves identity verification of the primary account holder, business verification for company entities, and address verification to confirm your physical location.
• Re-verification can be triggered at any time — Amazon reserves the right to request updated verification documents from existing sellers, particularly if account information changes or if there are concerns about account integrity.
• Delays are common with incorrect documents — Submitting blurry, expired, or mismatched documents is the leading cause of verification delays. Careful preparation before submission is essential.

How the Verification Process Works

When a seller begins the registration process on Amazon, they are guided through a multi-step verification workflow. First, the primary contact or beneficial owner of the account must verify their personal identity. This typically requires a government-issued photo identification document, such as a passport or national identity card, along with supporting documentation like a bank statement or utility bill that confirms the individual's name and address. Amazon uses both automated systems and manual review to evaluate submitted documents. In some cases, sellers may be asked to complete a video call interview to confirm their identity in real time. The entire process can take anywhere from a few days to several weeks depending on the complexity of the application and the quality of submitted documents.