Overview

Amazon's Ships in Product Packaging (SIPP) program allows eligible products to ship directly in their own packaging without additional Amazon overboxing. The flexible packaging track of SIPP covers products packaged in non-rigid materials such as bags, stand-up pouches, padded mailers, and envelopes. Understanding these guidelines helps sellers reduce packaging costs, improve sustainability, and streamline their fulfillment process.

Key Points / What Sellers Need to Know

• Flexible packaging defined — Any product whose exterior packaging is made from non-rigid material qualifies as flexible SIPP. This includes poly bags, stand-up pouches, padded mailers, and flat envelopes.
• No overbox required — Products enrolled in SIPP ship to customers in their existing product packaging, eliminating the need for Amazon to place them in an additional cardboard box.
• Cost and sustainability benefits — Sellers enrolled in SIPP can reduce per-unit fulfillment costs and contribute to Amazon's packaging waste reduction initiatives.
• Packaging must protect the product — Even though Amazon will not add an overbox, the flexible packaging must be durable enough to survive the shipping process without damage to the product inside.
• Enrollment is product-specific — Not every product automatically qualifies. Sellers must ensure each ASIN meets Amazon's packaging certification requirements before it can ship without an overbox.

How Flexible SIPP Works

Under the flexible SIPP track, products arrive at Amazon fulfillment centers already packaged in their final shipping-ready form. When a customer places an order, Amazon picks and ships the item directly in its existing flexible packaging rather than placing it inside a separate cardboard box. This applies to items packaged in bags, pouches, padded mailers, envelopes, and similar non-rigid containers. The key distinction from rigid SIPP is that the exterior material is pliable rather than being a solid box or container. Sellers benefit from reduced dimensional weight charges and lower packaging material costs, while customers receive a more streamlined unboxing experience.