Overview

Amazon has launched the FBA New Selection program to lower the cost barrier for sellers introducing brand‑new SKUs through Fulfillment by Amazon. Effective immediately, eligible items receive complimentary storage, a sales‑rebate averaging 10 %, and free removal or liquidation for a limited quantity. Sellers who test unproven products can now do so with reduced inventory risk and improved cash‑flow.

Key Points

• Free storage for new products — The first 100 units of a standard‑size item and the first 50 units of a non‑standard‑size item are stored at no monthly fee.
• Average 10 % sales rebate — Amazon refunds roughly 10 % of the sale price on qualifying new‑product sales throughout the program period, regardless of brand status.
• Free removal and liquidation — Up to 100 units of a standard‑size SKU or 30 units of a non‑standard SKU can be removed or liquidated at no charge if the product underperforms.
• 25 % discount on subscription services — Enrolled sellers receive a quarter‑off discount on select Amazon subscription tools that support inventory and advertising management.
• Definition of “new to FBA” — The program applies only to items that have never been fulfilled through FBA, including those previously sold via FBM and now shifted to the Amazon fulfillment network.

How the Program Works

1. Enrollment via the FBA New Selection hub — A seller logs into Seller Central, navigates to the dedicated New Selection page, and opts in. For example, a seller of eco‑friendly kitchen gadgets clicks “Enroll” and Amazon automatically flags each newly created ASIN for eligibility.
2. Automatic eligibility assessment — Amazon evaluates each new ASIN against size, sales‑velocity, and fulfillment history criteria. If a seller lists a 12‑oz reusable straw set (standard size) that has never been shipped through FBA, the system tags it as eligible and applies the free‑storage and rebate benefits.
3. Benefit activation and tracking — Once approved, the first 100 units of the standard‑size SKU are stored free of charge, and the seller begins accruing a 10 % rebate on each sale. The seller can monitor the status of each ASIN on the New Selection dashboard, which shows storage usage, rebate accrual, and remaining free‑removal quota.