Amazon's FBA New Selection Program Offers Free Storage, Rebates, and Removal for New Products
Amazon’s FBA New Selection program, effective immediately, gives free storage for the first 100 standard‑size (or 50 non‑standard) units, a 10 % sales rebate on qualifying new‑product sales, free removal of up to 100 standard units, and a 25 % discount on select subscription tools.
Overview
Amazon has launched the FBA New Selection program to lower the cost barrier for sellers introducing brand‑new SKUs through Fulfillment by Amazon. Effective immediately, eligible items receive complimentary storage, a sales‑rebate averaging 10 %, and free removal or liquidation for a limited quantity. Sellers who test unproven products can now do so with reduced inventory risk and improved cash‑flow.
Key Points
- Free storage for new products — The first 100 units of a standard‑size item and the first 50 units of a non‑standard‑size item are stored at no monthly fee.
- Average 10 % sales rebate — Amazon refunds roughly 10 % of the sale price on qualifying new‑product sales throughout the program period, regardless of brand status.
- Free removal and liquidation — Up to 100 units of a standard‑size SKU or 30 units of a non‑standard SKU can be removed or liquidated at no charge if the product underperforms.
- 25 % discount on subscription services — Enrolled sellers receive a quarter‑off discount on select Amazon subscription tools that support inventory and advertising management.
- Definition of “new to FBA” — The program applies only to items that have never been fulfilled through FBA, including those previously sold via FBM and now shifted to the Amazon fulfillment network.
How the Program Works
- Enrollment via the FBA New Selection hub — A seller logs into Seller Central, navigates to the dedicated New Selection page, and opts in. For example, a seller of eco‑friendly kitchen gadgets clicks “Enroll” and Amazon automatically flags each newly created ASIN for eligibility.
- Automatic eligibility assessment — Amazon evaluates each new ASIN against size, sales‑velocity, and fulfillment history criteria. If a seller lists a 12‑oz reusable straw set (standard size) that has never been shipped through FBA, the system tags it as eligible and applies the free‑storage and rebate benefits.
- Benefit activation and tracking — Once approved, the first 100 units of the standard‑size SKU are stored free of charge, and the seller begins accruing a 10 % rebate on each sale. The seller can monitor the status of each ASIN on the New Selection dashboard, which shows storage usage, rebate accrual, and remaining free‑removal quota.
Analysis & Recommendations
Why This Matters
The offer cuts upfront inventory costs by allowing a small test batch with no storage fees and a 10 % rebate that can fund advertising. Free removal avoids typical $0.50/unit fees, and the 25 % subscription discount lowers ongoing tool expenses, improving cash flow for new product launches.
Key Takeaways
- Free storage for the first 100 units of a standard‑size SKU (or 50 units of a non‑standard SKU).
- Amazon refunds roughly 10 % of the sale price on qualifying new‑product sales throughout the program.
- Sellers can request free removal of up to 100 standard‑size or 30 non‑standard units if the product underperforms.
- Enrolled sellers receive a 25 % discount on select Amazon subscription services such as the Inventory Performance Dashboard.
Recommended Actions
- →Log into Seller Central, navigate to the “FBA New Selection” hub and enroll each new ASIN.
- →Check the New Selection dashboard daily to confirm eligibility, track free‑storage usage and rebate accrual.
- →If sales lag, use the dashboard to request free removal of up to 100 standard units before any removal fees apply.
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