Overview

Amazon offers brand-registered sellers a catalog management tool called Explore Selection Opportunities, designed to help brand representatives identify products they could be selling on the marketplace but currently aren't. The tool surfaces pre-populated listing recommendations based on a brand's existing product catalog, making it faster and easier to expand selection without building listings from scratch.

Key Points / What Sellers Need to Know

• Brand Registry required — Only selling partners with a brand representative role assigned in Amazon Brand Registry can access this tool. You must be internal to the brand and responsible for selling it on Amazon.
• Enrollment is optional and free — Amazon periodically invites eligible brand representatives to enroll. There are no fees to participate, and you can unenroll at any time.
• Pre-populated listings save time — Amazon references publicly available product data such as names, descriptions, and images from your brand's website to auto-fill listing drafts, reducing the number of attributes you need to complete manually.
• Recommendations refresh on a schedule — The "New to Amazon" recommendations update twice per year, "Add other offers" refreshes every 24 hours, and "Info needed" updates every 30 days.
• You remain in control — Every recommendation is optional. You choose whether to list a product and can modify any pre-populated content before submission.

How the Tool Works

Explore Selection Opportunities lives within the Seller Central catalog management section and organizes recommendations into three tabs. The "New to Amazon" tab surfaces products from your brand that Amazon has identified through external sources but that don't currently have any listing on the marketplace. The "Add other offers" tab shows products already listed by other sellers where your brand could add its own offer. The "Info needed" tab highlights products where Amazon has begun pre-populating a listing but still requires key attributes, pricing, or inventory information from you to complete it.

After opting in, sellers should allow approximately 30 days for the initial set of "New to Amazon" recommendations to appear. Amazon does not integrate directly with your brand's website to generate these suggestions — it relies on publicly available product information. If you choose to unenroll, Amazon will stop refreshing the "New to Amazon" tab but will continue updating recommendations in the "Add other offers" section.