Overview

Amazon has introduced a new “Diversity Imaging” feature for Beauty‑category listings. The system automatically inserts a composite photo that shows the product on a range of skin tones, and it does so without any required action or fee from sellers. Because the image appears in a fixed slot on the detail page, sellers need to understand how it reshapes their existing image carousel and what steps they should take to preserve their visual strategy.

Key Points

• Automatic enrollment — Amazon’s internal team selects eligible ASINs; sellers do not need to submit a request or click an opt‑in button.
• No charge to sellers — Participation is free; there is no per‑image or subscription fee attached to the program.
• Fixed placement — The diversity image is added as the fourth picture (PT03) in the image block, pushing any existing fourth‑slot image to the fifth position.
• Shift of subsequent images — Every image that originally occupied slot 4 or later moves one slot to the right, which can displace the last image if the listing already uses the maximum allowed slots.
• Limited seller control — The generated image does not appear in Seller Central, so sellers cannot edit, replace, or delete it through the normal image management tools.

How the Diversity Imaging Program Works

1. Data extraction — Amazon scans the product’s catalog record for attributes such as finish type, color code, and relevant keywords. Example: a foundation listed with “matte finish” and a hex code of #CFAE8B is flagged for image generation.
2. Composite creation — Using the extracted data, an internal AI engine builds a single picture that layers the product on six to nine virtual models representing a spectrum of skin tones. Example: a lipstick is shown on models ranging from very light to deep brown, all wearing the same shade.
3. Human verification — Before the image goes live, a quality‑control specialist reviews the composite to confirm that the shade appears accurate on each tone and that no visual artifacts exist.