Overview

Amazon’s Custom Report Builder, launched inside Seller Central, lets sellers design reports that contain only the data fields they need. By selecting from predefined business views and arranging attributes with a drag‑and‑drop interface, sellers can generate focused FBA reports in minutes. This flexibility reduces time spent hunting for the right report and helps sellers act faster on inventory and fulfillment insights.

Key Points

• Drag‑and‑drop layout — Users pick individual data points from a sidebar and place them into a report canvas, eliminating the need for spreadsheet formulas or coding.
• Pre‑configured business views — Amazon groups related fields into views such as “FBA Inventory,” “Pricing,” or “Advertising,” making it easy to locate the exact metrics for a given operation.
• Saved custom views — Once a layout is perfected, it can be stored, renamed, or set as the default view, allowing instant reuse across days, weeks, or peak‑season spikes.
• Date‑range filtering — Each report can be limited to a specific timeframe—e.g., the last 30 days of inbound shipments—so sellers can spot trends without exporting massive datasets.
• Cross‑report aggregation — Attributes that normally reside in separate standard reports (e.g., units in transit, damaged inventory, and sell‑through rate) appear together, removing the manual reconciliation step.
• Export options — Generated reports can be downloaded as CSV or XLSX files, enabling downstream analysis in familiar tools while preserving the custom column order.

How Custom Report Builder Works

1. Choose a business view — Select the view that matches the analysis goal, such as the “FBA Inventory” view, which consolidates data for each FNSKU and fulfillment center.
2. Pick desired attributes — From the attribute list, drag fields like “Units Inbound,” “Damaged Units,” or “Available Stock” onto the report grid; each drop creates a new column in the final output.
3. Set the date range — Apply a filter such as “01 Oct 2023 to 31 Oct 2023” to narrow the data to the period of interest, ensuring the report reflects only relevant transactions.