Amazon's COVID-19 Supply Selling Requirements: What Sellers Need to Know
Amazon now runs two dedicated COVID‑19 storefronts—one for healthcare/government buyers and one for commercial, school and non‑profit buyers. Sellers must obtain category‑specific approval (e.g., for N95 respirators) and Amazon still applies the standard 15% referral fee for health products.
Overview
Amazon continues to enforce dedicated storefronts and strict eligibility rules for COVID‑19‑related medical and safety products. The policies, introduced during the pandemic, dictate which items can be listed, who may purchase them, and how fees are applied—information that directly affects any seller targeting PPE, sanitizers, or other health‑related supplies.
Key Points
- Two dedicated storefronts — One storefront serves hospitals, clinics, and government agencies, while the other caters to commercial firms, schools, and non‑profit organizations seeking workplace safety items.
- Uniform approval process — Regardless of the storefront, sellers must obtain category‑specific approval before listing any pandemic‑related product, such as hand sanitizer or disposable gloves.
- Heightened controls on respirators — N95, KN95, and equivalent respirators are subject to the most rigorous vetting, limiting listings to sellers with documented compliance and restricting sales to verified frontline buyers.
- Selective buyer eligibility — High‑demand items like certain nitrile gloves, prescription‑only treatments, and all certified respirators are visible only to qualified healthcare providers or government purchasers; the rest of the catalog remains open to the general Amazon shopper.
- Standard fee structure remains — Amazon applies its regular referral, fulfillment, and subscription fees to products sold through both COVID‑19 storefronts; no pandemic‑specific surcharge or discount is imposed.
- Policy updates are ongoing — Amazon periodically revises eligibility criteria and product restrictions, so sellers must monitor the category‑specific approval pages to stay compliant.
How the Two Storefronts Work
- Storefront identification — Amazon automatically routes a buyer to the appropriate store based on the account type. For example, a registered hospital account lands on the “Healthcare & Government” storefront, where only medical‑grade equipment appears.
- Product eligibility check — Before a listing goes live, the system cross‑references the SKU against the approved product list for that storefront. A seller offering 70% alcohol hand sanitizer must provide a Safety Data Sheet; once verified, the item appears in both storefronts if it meets the baseline criteria.
Analysis & Recommendations
Why This Matters
Only approved sellers can list high‑demand items like N95 respirators, and listings are shown only to qualified buyers, so missing approval means loss of sales. The unchanged 15% referral fee means pricing must remain competitive, especially for institutional buyers who expect fast fulfillment.
Key Takeaways
- Two dedicated storefronts separate healthcare/government buyers from commercial/school/non‑profit buyers.
- All pandemic‑related products require category‑specific approval before listing, regardless of storefront.
- N95, KN95, and other certified respirators are restricted to sellers with documented compliance and visible only to verified frontline buyers.
- Amazon applies the regular 15% referral fee for health products; no pandemic surcharge or discount is added.
Recommended Actions
- →Log into Seller Central > Performance > Category Approvals and verify ‘Approved’ status for each COVID‑19 product type you plan to list.
- →Upload required Safety Data Sheets or FDA 510(k) clearance documents on the product detail page via Inventory > Manage Inventory > Edit > Add Docum...
- →Subscribe to the ‘Category Policy Updates’ email in Seller Central > Settings > Notification Preferences and check the COVID‑19 Storefront newsfeed...
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