Overview

Amazon enforces strict condition guidelines for consumable, ingestible, and topical products to protect customer safety and maintain marketplace trust. These rules dictate exactly how such products must be listed, packaged, and labeled before they can be sold on the platform. Sellers who deal in any product that is eaten, swallowed, applied to the skin, or otherwise consumed need to understand these requirements thoroughly to avoid listing removals or account-level consequences.

Key Points / What Sellers Need to Know

• New condition only — All consumable, ingestible, and topical products must be listed in "New" condition. There is no option to list these items as used, refurbished, or in any other condition.
• Original packaging required — Items must arrive in their original manufacturer packaging. Repackaged, opened, or tampered products are not permitted.
• Proper preparation and sealing — Products must be properly prepared, packaged, sealed, and labeled to prevent contamination, spoiling, melting, and physical damage during storage and transit.
• No previously used items — Any product that shows signs of prior use, damage, or that was designated as unsellable by the manufacturer, supplier, vendor, or retailer cannot be listed.
• Broad category coverage — These guidelines apply across multiple Amazon categories including Grocery & Gourmet Food, Health & Household, Beauty & Personal Care, Baby Products, Pet Supplies, and other categories containing items meant to be consumed or applied topically.
• Approval may be required — Certain consumable and topical products are gated, meaning sellers must obtain category or product-level approval before creating listings.

Which Products Are Covered

Amazon defines consumable, ingestible, and topical products broadly. This includes food and beverages, dietary supplements, vitamins, over-the-counter medications, skincare products, cosmetics, hair care items, baby formula and food, pet food and treats, and similar goods. The common thread is that these are products customers will put in or on their bodies, or feed to children or pets. Because of the health implications, Amazon applies a higher standard to these items than to most other product categories. Sellers should review the specific category requirements for Grocery & Gourmet Food, Health & Household, Beauty & Personal Care, and related departments to confirm whether their products fall under these guidelines.