Overview

Amazon enforces specific condition guidelines for sellers listing videos, DVDs, and Blu-ray discs on its marketplace. These rules define what qualifies as "New," "Used," and various sub-conditions, and they also outline prohibited content that cannot be sold through the platform. Understanding these requirements is essential for avoiding listing removals, account health issues, and customer complaints.

Key Points / What Sellers Need to Know

• Pricing strategy matters — Amazon recommends listing videos and DVDs at a price that matches or undercuts the current market price to remain competitive and win the Buy Box.
• "New" condition is strictly defined — A video, DVD, or Blu-ray disc must be brand-new, unused, unopened, and in perfect condition with all original packaging materials intact to qualify as New.
• Bootleg and pirated media are banned — Recordings not created by the copyright holder, including recopied media in any form, are strictly prohibited from sale on the platform.
• Promotional copies cannot be sold — Media distributed as promotional items is not permitted for resale through Amazon's marketplace.
• Age restrictions apply to adult content — Videos or DVDs carrying an 18-certificate rating may only be listed by sellers who are at least 18 years of age.
• Rental editions have specific listing rules — DVD and Blu-ray rental editions must be listed in Used condition, and sellers should clearly note in the listing comments that the item is a rental edition if listing against a standard edition detail page.

Condition Definitions for Used Media

Amazon breaks used video and DVD listings into several sub-conditions, each with specific criteria sellers must follow. "Used - Like New" is the highest tier for pre-owned media. Items in this condition may have packaging that shows minor wear, but all bonus codes for digital copies or downloadable content must be included and unused. The disc itself must be in excellent working condition with no notable defects.

"Used - Very Good" allows for slightly more wear. The packaging may be damaged or the item may arrive repackaged, and there may be markings on the disc of up to one centimeter in length. Despite these cosmetic imperfections, the disc must still be in great working condition and play without issues.