Overview

Amazon requires every seller who lists infant nutrition products to meet a set of rigorous safety and documentation standards. The rules apply to foods meant for babies roughly between four and twenty‑four months old and are enforced to protect young consumers. Non‑compliance can lead to listing removal, account suspension, or loss of inventory.

Key Points

• Broad definition of baby food — The policy covers any edible item intended for weaning or supplemental feeding, such as pouches, jars, snack biscuits, and ready‑to‑eat meals. For example, a 4‑oz organic fruit puree sold in a resealable pouch falls under the same rules as a multi‑grain infant biscuit.
• Cereal‑based items are included — Products like infant cereals, small pasta shapes, rusks, or fortified crackers count as baby food even when they require mixing with water or milk. A 200‑gram box of rice‑based cereal that the parent prepares with formula must meet the same compliance standards.
• Infant formula is excluded — Pure formula products are governed by a separate Amazon policy that imposes even tighter controls, so the baby‑food rules do not apply to them.
• Mandatory safety certification — Sellers must upload either a Global Food Safety Initiative (GFSI) certificate or a Good Manufacturing Practice (GMP) certificate issued by an accredited third‑party auditor. A small‑batch producer who obtains a GFSI‑aligned SQF certification can list its organic baby‑food line without additional paperwork.
• Amazon may request extra proof at any time — Even after an initial approval, Amazon can ask for additional lab reports, ingredient analyses, or manufacturing records. A seller who previously submitted a GMP certificate might be asked to provide a recent microbial test result for a new flavor batch.
• Accurate age‑range labeling is required — Each product detail page must clearly state the intended age range, such as “6–12 months,” matching the label on the packaging. A jar marketed for “12–24 months” cannot be listed as suitable for “4–6 months” without risking a compliance violation.

How Amazon’s Baby Food Compliance System Works