Overview

Amazon’s Compact by Design initiative rewards products that use slimmer, lighter packaging by granting a Climate Pledge Friendly badge on their detail pages. Launched to cut unnecessary air, water and pallet space, the program is free for sellers and relies on measurable size‑and‑weight data. Sellers who qualify gain higher placement in sustainability‑focused searches, which can translate into more clicks and sales.

Key Points

• Climate Pledge Friendly badge — Listings that pass the efficiency test display a green badge in search results and on the product page, signaling a verified sustainability advantage.
• Packaging efficiency focus — The certification looks for reduced void space, lower water usage in production and a smaller footprint during transport.
• Unit efficiency metric – Amazon evaluates each SKU by comparing its physical dimensions and weight to the functional output it delivers, such as a concentrated formula versus a diluted version.
• Category‑specific thresholds — Different product families (e.g., household cleaners, personal care, pet supplies) have tailored benchmarks that define “compact enough” for the badge.
• Dedicated shopping experience — Certified items are automatically added to Climate Pledge Friendly collections and appear in curated sustainability promotions across the marketplace.

How Compact by Design Works

1. Eligibility screening — Sellers log into Seller Central and navigate to the Compact by Design submission portal. They enter the exact length, width, height, and weight of the finished product, along with the intended functional quantity. Example: A 250 ml bottle of laundry detergent concentrate is entered as 4 in × 2 in × 2 in and 0.3 lb, delivering the cleaning power of a typical 1 L bottle.
2. Algorithmic comparison — Amazon’s backend system matches the submitted data against category‑specific efficiency formulas. The algorithm calculates a “compact score” by dividing the product’s volume‑weight by the functional output volume. Example: The concentrate’s score of 0.12 is below the 0.20 threshold for detergents, qualifying it for the badge.