Overview

Amazon has expanded its Climate Pledge Friendly program to Canada, giving sellers in the region a new opportunity to highlight the sustainability credentials of their products. The program helps shoppers identify items that meet recognized environmental and sustainability standards, and it now covers more than 143,000 products across a wide range of categories.

Key Points

• 44 Certifications Accepted — Products carrying one or more of 44 trusted third-party sustainability certifications are eligible for the Climate Pledge Friendly badge
• 143,000+ Products — Program launching at scale in Canada rather than as limited pilot, with broad category coverage
• Dedicated Storefront — Certified items gain access to additional discovery channel beyond standard search results and category browsing
• Environmental Standards — Certifications cover recycled materials, energy efficiency, reduced carbon footprints, safer chemical formulations, and more
• International Expansion — Canada is latest market to gain access, following earlier rollout in United States and other marketplaces

Common Certifications

• Energy Star — Products meeting strict energy efficiency guidelines set by U.S. Environmental Protection Agency and Department of Energy
• Forest Stewardship Council (FSC) — Products from responsibly managed forests meeting environmental, social, and economic standards
• Fair Trade Certified — Items produced according to rigorous social, environmental, and economic standards
• Compact by Design — Amazon's own certification for products with efficient design requiring less packaging and reducing shipping carbon emissions

Enrollment Process

• Verification Required — Sellers verify products hold qualifying certification and submit relevant documentation through Seller Central
• Single Certification Sufficient — Only one qualifying certification needed to earn Climate Pledge Friendly badge for a given product