Overview

Amazon offers a dedicated Case Pack Recommendations tool designed to help brand-registered sellers identify opportunities to sell products in multi-unit bundles. By analyzing purchasing patterns and existing marketplace data, the tool suggests which of your products would perform well as case packs, potentially driving higher sales volume and improved conversion rates among business buyers.

Key Points / What Sellers Need to Know

• Brand Registry required — Only sellers enrolled in Amazon Brand Registry can access the Case Pack Recommendations tool and create case packs through this program.
• Two recommendation types — The tool provides suggestions for creating entirely new case packs from your existing single-unit ASINs, as well as adding offers to case pack ASINs that already exist in the catalog.
• Strong sales performance — According to Amazon's data from early 2022, case pack sales grew 16% faster than single-unit sales, with 15% higher conversion rates among Amazon Business customers.
• Referral fee savings — Eligible case packs and pallets can qualify for a 15% to 25% discount on referral fees, directly improving your profit margins.
• Seller-fulfilled only (for now) — The associated Amazon Business Solutions program currently supports seller-fulfilled offers, with FBA support planned for the future.

How Case Packs Work

Case packs are multi-unit bundles of a single product sold together — for example, a six-pack of keyboards that would normally be listed individually. They differ from multipacks or variety packs because they contain identical items packaged for bulk purchase. Amazon's B2B marketplace sees strong demand for these configurations, as business buyers frequently prefer purchasing in larger quantities to reduce per-unit costs and consolidate deliveries.

Sellers can also create package hierarchies that link different configurations of the same product — individual units, case packs, and pallets — into a connected listing structure. This improves search visibility on Amazon Business and provides customers with a clearer shopping experience when comparing quantity options.