Overview

Amazon offers a Black-Owned Business badge that appears alongside eligible product listings, helping customers identify and support products sold by certified Black-owned businesses. The badge is currently available to US-based sellers in the Amazon.com store who hold valid minority-owned business certifications, and it can appear in search results and on product detail pages.

Key Points / What Sellers Need to Know

• Free to participate — There is no cost from Amazon to receive the Black-Owned Business badge. However, sellers may need to invest in obtaining the required third-party certifications.
• Certification required — Sellers must hold a valid minority-owned business registration or certification from a recognized certifying body that confirms the business is Black-owned.
• US-only availability — The badge is currently limited to products sold in the United States Amazon store by US-based sellers.
• Amazon reviews submissions — After uploading a certification, Amazon reviews it and responds within 24 hours, either confirming acceptance or requesting additional information.
• Applies to all products — The badge is not applied on a per-product basis. Enrollment covers all of a seller's eligible offers, and individual products cannot be excluded from the program.

Accepted Certifications

To qualify for the Black-Owned Business badge, sellers must provide a valid minority-owned business registration or certification from an accepted certifying organization. These typically include bodies such as the National Minority Supplier Development Council (NMSDC), the U.S. Small Business Administration (SBA), the U.S. Black Chambers, and similar recognized certification programs. The certifying body's criteria determine whether a business qualifies as Black-owned. Sellers should ensure their certification is current and clearly identifies the business ownership classification before submitting.

How to Enroll

The enrollment process is straightforward and handled directly within Seller Central. Sellers need to navigate to their account settings and upload their valid minority-owned business registration or certification document. During the upload process, sellers must select "Black-Owned Business" as their sub-group designation. Amazon's team reviews the submitted documentation at the time of upload and will send a confirmation email or a request for additional information within 24 hours of submission. Once approved, the badge will begin appearing on eligible listings, though sellers should note that it may take up to four business days for the badge to become visible in the store.