Overview

Amazon Business now provides a dedicated tool inside Seller Central that surfaces products business buyers are actively searching for but that are not yet listed on Amazon. The B2B Selection Recommendations report refreshes weekly, giving sellers a data‑driven way to spot untapped product opportunities and expand their catalog in the B2B channel.

Key Points

• Demand‑driven suggestions — Amazon merges search queries, explicit buyer requests, and listings from other B2B marketplaces to generate a shortlist of products with proven business‑buyer interest.
• Weekly updates — The report is regenerated every seven days, so the list evolves as buyer demand shifts, allowing sellers to capture emerging trends before competitors.
• Demand rank metric — Each recommendation carries a B2B demand rank that compares the product’s search volume against similar items, helping sellers prioritize the highest‑potential listings.
• Special demand badges — Items flagged with “High Demand” or “Rapidly Growing” badges indicate unusually strong interest from business customers, signaling a priority for fast‑moving inventory.
• Downloadable spreadsheet — Sellers can export the full dataset as an Excel file, enabling offline sorting, filtering, and bulk analysis without needing to stay logged into Seller Central.
• Complete product identifiers — Every entry includes the Manufacturer Part Number (MPN), European Article Number (EAN), and model number, which simplifies supplier matching and verification before creating a new listing.
• Category‑level breakdown — The report groups recommendations by primary Amazon category, so sellers can quickly see gaps in specific verticals such as industrial supplies, office equipment, or medical devices.
• Supplier‑friendly view — Alongside demand data, the file lists the brand name and typical price range, giving sellers a realistic sense of sourcing costs and potential margins.
• Zero‑cost access — The tool is available to all Amazon Business sellers at no additional fee, making it a low‑risk method for expanding into the B2B marketplace.