Amazon's B2B Selection Recommendations Help Sellers Find Untapped Product Opportunities
Amazon Business now offers the B2B Selection Recommendations report, a free tool in Seller Central that provides a weekly‑updated Excel file of unmet product demand. The report refreshes every seven days, shows a B2B demand rank, “High Demand” or “Rapidly Growing” badges, and full identifiers (MPN, EAN, model number).
Overview
Amazon Business now provides a dedicated tool inside Seller Central that surfaces products business buyers are actively searching for but that are not yet listed on Amazon. The B2B Selection Recommendations report refreshes weekly, giving sellers a data‑driven way to spot untapped product opportunities and expand their catalog in the B2B channel.
Key Points
- Demand‑driven suggestions — Amazon merges search queries, explicit buyer requests, and listings from other B2B marketplaces to generate a shortlist of products with proven business‑buyer interest.
- Weekly updates — The report is regenerated every seven days, so the list evolves as buyer demand shifts, allowing sellers to capture emerging trends before competitors.
- Demand rank metric — Each recommendation carries a B2B demand rank that compares the product’s search volume against similar items, helping sellers prioritize the highest‑potential listings.
- Special demand badges — Items flagged with “High Demand” or “Rapidly Growing” badges indicate unusually strong interest from business customers, signaling a priority for fast‑moving inventory.
- Downloadable spreadsheet — Sellers can export the full dataset as an Excel file, enabling offline sorting, filtering, and bulk analysis without needing to stay logged into Seller Central.
- Complete product identifiers — Every entry includes the Manufacturer Part Number (MPN), European Article Number (EAN), and model number, which simplifies supplier matching and verification before creating a new listing.
- Category‑level breakdown — The report groups recommendations by primary Amazon category, so sellers can quickly see gaps in specific verticals such as industrial supplies, office equipment, or medical devices.
- Supplier‑friendly view — Alongside demand data, the file lists the brand name and typical price range, giving sellers a realistic sense of sourcing costs and potential margins.
- Zero‑cost access — The tool is available to all Amazon Business sellers at no additional fee, making it a low‑risk method for expanding into the B2B marketplace.
Analysis & Recommendations
Why This Matters
Sellers can cut product‑gap research from weeks to hours by using the weekly report, prioritize the top‑ranked items and badge‑tagged products, and quickly source inventory using exact MPN/EAN data, driving faster sales in the B2B channel.
Key Takeaways
- The B2B Selection Recommendations report is regenerated every seven days and can be downloaded as a CSV/Excel file.
- Each entry includes a B2B demand rank and special badges such as “High Demand” or “Rapidly Growing”.
- Full product identifiers (MPN, EAN, model number) and typical price ranges are provided for every recommendation.
- The tool is available at no cost to all Amazon Business sellers.
Recommended Actions
- →Log in to Seller Central, go to Business > B2B Selection Recommendations, and download the latest CSV each Monday.
- →Open the spreadsheet, filter for the top 10 demand rank items and badge‑tagged products, then match the MPN/EAN with your supplier catalog to creat...
- →Create a recurring calendar reminder to review the report weekly and update your sourcing pipeline based on the refreshed demand data.
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