Overview

Amazon offers sellers an augmented reality (AR) virtual try-on feature that lets customers see how eyewear looks on their face before purchasing. To power this experience, Amazon has built an automated tool that generates 3D models from product images sellers upload — eliminating the need to pay for expensive external 3D asset creation. However, the uploaded images must meet strict formatting guidelines for the tool to work correctly.

Key Points / What Sellers Need to Know

• Free 3D asset generation — Amazon's automated tool creates 3D models from your catalog images at no cost, replacing the need to hire external content providers or purchase pre-made 3D assets.
• Strict image requirements — Uploaded photos must follow precise guidelines for background, composition, and camera angles or the 3D model creation will fail.
• Three required angles — Sellers must provide front-facing, side-angle, and top-angle images of each eyewear product. A second side-angle image is optional but recommended.
• Virtual try-on activation — Once valid 3D assets are generated from your images, the AR try-on experience is automatically enabled on your product listing.
• Clean product isolation — Each image must show only the product itself with no human models, text overlays, or graphic elements.

Image Composition Requirements

Every image submitted for 3D model creation must contain a single eyewear product with absolutely nothing else in the frame. This means no human faces or body parts wearing the glasses, no promotional text or branding overlays, and no additional products or accessories. Amazon's automated system needs a clean, isolated view of the frames to accurately map the product's geometry and generate a usable 3D model. Images that include on-figure shots, multi-product layouts, or text overlays will be rejected during processing.

Background and Lighting Standards

All submitted images must feature a pure white background with no shadows, reflections, or gradients. Any shadow cast by the product must be removed before uploading. Additionally, eyewear lenses should not show any reflections, as these can interfere with the 3D modeling process. Background elements such as colored surfaces, patterns, lifestyle settings, or unrelated graphics will cause the image to fail validation. Sellers should use professional product photography techniques or post-processing tools to ensure a perfectly clean white background.