Overview

Amazon offers three distinct 3D and augmented reality (AR) shopping experiences designed to help customers interact with products before purchasing. These features — View in 3D, View in Your Room, and AR Virtual Try-On for Eyewear — give sellers in eligible product categories a way to showcase their products more effectively and potentially reduce return rates by setting clearer buyer expectations.

Key Points / What Sellers Need to Know

• Three distinct 3D experiences are available — View in 3D lets customers rotate and zoom products, View in Your Room uses AR to place items in a buyer's physical space, and AR Virtual Try-On lets shoppers see how eyewear looks on their face.
• 3D assets can be uploaded through Amazon's 3D Asset Management tool — Sellers with eligible products can submit their own 3D models directly through Seller Central rather than relying on Amazon to create them.
• Availability varies by marketplace and device — Not all experiences are supported in every Amazon store or on every device, so sellers should check compatibility for their target markets.
• Product type eligibility differs across experiences — Each 3D feature supports different product categories, with View in 3D covering the widest range including shoes, furniture, and electronics.
• Mobile is the primary platform — These features are primarily available through the Amazon Shopping app on iOS and Android devices, though desktop support has been expanding.

How Each Experience Works

The View in 3D experience replaces the older 360-degree spin imagery and allows customers to pinch, zoom, and rotate a fully rendered 3D model of a product on their device screen. This feature is available on product detail pages for eligible items and is supported across major Amazon marketplaces including the US, Canada, UK, Germany, Spain, France, and Italy, with select product categories also available in the Netherlands, Poland, Sweden, and Turkey. Supported product types include all shoe types, furniture, home décor, electronics, and several other categories. The feature works on iOS and Android devices through the Amazon Shopping mobile app.