Overview

Amazon has published its 2026 performance metric requirements for European marketplace sellers, reinforcing three hard thresholds that govern account health across all EU storefronts. With enforcement growing more automated and a new unified compliance dashboard now live, sellers operating in European markets need to understand exactly where the lines are drawn — and what happens when they're crossed.

Key Performance Thresholds

• Order Defect Rate (ODR) — Must remain below 1%. This rolls up A-to-Z Guarantee claims, chargebacks, and negative feedback into a single metric that carries the heaviest weight in account health evaluations.
• Late Shipment Rate (LSR) — Must stay under 4%. Any order confirmed as shipped after the expected ship date counts against this metric and can trigger an account review.
• Valid Tracking Rate (VTR) — Must stay above 95%. The vast majority of shipped orders need valid, carrier-verified tracking information attached.

These are not soft guidelines. Each threshold is a hard boundary that feeds into Amazon's automated enforcement systems. Crossing any of them can initiate account reviews, listing suppressions, or outright suspensions.

Unified EU Performance Dashboard

Amazon now offers a consolidated compliance view that spans every European marketplace — the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, and Belgium. Rather than logging into each country's Seller Central instance separately, sellers can monitor their standing from a single dashboard that aggregates performance data across all active marketplaces.

For multi-marketplace sellers, this is a meaningful operational improvement. It eliminates the risk of a compliance issue quietly building on a secondary marketplace that doesn't get checked as often. The dashboard flags which specific metrics are approaching or exceeding thresholds, giving sellers a clear signal about where to direct their attention.

Why ODR Demands Constant Vigilance

The 1% ODR ceiling is the most consequential threshold and the hardest to manage for smaller sellers. Because the rate is calculated on a rolling basis, even a brief spike in claims or negative feedback can drag down your standing for weeks. For low-volume sellers, a single A-to-Z Guarantee claim can push ODR above the limit on its own.