Overview

Amazon has introduced a unified deal‑management tool inside Seller Central that lets sellers create, schedule, and monitor promotional deals across several international marketplaces from one dashboard. The feature went live in early 2024 and removes the need to log into separate accounts for each region. Sellers with listings in multiple stores can now coordinate promotions more efficiently, which directly impacts inventory turnover and advertising spend.

Key Points

• Single dashboard for all markets — Sellers can view active, upcoming, and past deals for the US, UK, Germany, France, Italy, Spain, Canada, and Japan without switching accounts.
• Cross‑store deal suggestions — Amazon’s algorithm highlights products that qualify for deals in two or more marketplaces, surfacing opportunities that were previously hidden.
• Multi‑market scheduling — When launching a Lightning Deal or a 5% discount, a seller can select up to ten marketplaces at once, syncing start and end times across regions.
• Region‑wide rollout — The tool is already live in North America and the major European sites, with plans to add Brazil, India, and Mexico later this year.
• Eligibility alerts — The interface flags items that meet the criteria in one market but not in another, helping sellers adjust price or inventory before the deal goes live.
• Performance analytics per market — Sellers can filter results by marketplace to compare conversion rates, units sold, and revenue generated by each deal.

How Unified Deal Management Works

1. Access the unified view — Navigate to the “Deals” tab in Seller Central; a new “All‑Marketplace Deals” pane appears, listing every deal across linked stores. For example, a seller with inventory in the US and UK sees a combined table showing a 10% off promotion for a kitchen gadget in both regions.
2. Review cross‑store recommendations — The system scans the seller’s catalog and displays a “Recommended for Multi‑Market Deal” section. If a portable charger meets the price‑point and inventory thresholds in the US, UK, and Germany, it appears with checkboxes for each marketplace.