Overview

Amazon has introduced a “Small Business” badge that appears on qualifying listings in both search results and product detail pages. The label is automatically applied to brands enrolled in Brand Registry or Amazon Handmade that meet Amazon’s small‑business criteria, giving those sellers a visible trust signal that can boost click‑through and conversion rates.

Key Points

• Badge appears in search results — A small icon is now shown next to eligible products directly on the results page, helping them stand out among dozens of similar items.
• Badge appears on detail pages — The same visual cue is displayed on the product’s main page, reinforcing the small‑business identity at the moment shoppers decide to buy.
• Automatic enrollment — Brands that are already in Brand Registry or Handmade and satisfy Amazon’s size thresholds receive the badge without filing a separate request.
• Catalog‑wide coverage — Once a brand qualifies, every ASIN linked to that brand automatically shows the badge, similar to how “Amazon’s Choice” or “Climate Pledge Friendly” operate.
• Sweepstakes promotion — Amazon is running a limited‑time sweepstakes that grants customers entries for purchases of badge‑bearing items, creating a temporary traffic boost for qualifying sellers.
• No listing changes required — Sellers do not need to edit titles, images, or backend attributes; the badge is added by Amazon’s system as long as the brand remains eligible.

How the Small Business Badge Works

1. Eligibility verification — Amazon checks the seller’s Brand Registry or Handmade enrollment against its internal small‑business thresholds. Example: a boutique candle maker registered in Brand Registry with annual sales under the defined limit automatically qualifies.
2. Badge placement in search — When a shopper types a query, Amazon’s algorithm flags qualifying ASINs and injects the badge icon beside the product title on the results grid. Example: a search for “organic tea” will show the badge next to a small‑farm tea brand’s listing.