Overview

Amazon has introduced a new interactive training module in Seller Central designed to walk third-party sellers through the Climate Pledge Friendly (CPF) program. The self-paced course covers everything from understanding sustainability certifications to listing CPF-eligible products, making it significantly easier for sellers to tap into growing consumer demand for environmentally responsible goods.

What's New

• Self-serve training module — A dedicated, interactive course is now available in Seller Central that guides sellers through the CPF program without needing to schedule calls or wait for enrollment windows.
• Certification education — The training explains which third-party sustainability certifications Amazon recognizes and how to identify them within your supply chain.
• Product identification tools — Sellers learn how to search for and locate products that qualify for CPF status across their categories.
• Listing walkthrough — Step-by-step guidance covers how to properly tag products with sustainability certifications so the CPF badge appears on detail pages and in search results.

What Is Climate Pledge Friendly?

The Climate Pledge Friendly program highlights products carrying recognized third-party sustainability certifications. Qualifying items display a green leaf icon in search results and on product detail pages, giving environmentally conscious shoppers a quick way to identify products that meet established standards. The certifications span a broad range of areas including carbon footprint reduction, organic materials, fair trade practices, and energy efficiency.

The program is part of Amazon's broader Climate Pledge, co-founded in 2019, which commits to reaching net-zero carbon emissions by 2040. By extending training to third-party sellers, Amazon is pulling its entire marketplace ecosystem into that sustainability framework rather than limiting the effort to its own operations and retail inventory.

How the Training Works

The course is structured as a self-paced, interactive module accessible directly from Seller Central. It covers four core areas: the business benefits of carrying CPF-certified products, how to search for relevant sustainability certifications, how to find CPF-eligible products within your category, and the practical steps to list those products with the correct badges applied. Because it is entirely self-serve, sellers can start immediately and work through the material on their own schedule without any gatekeeping or approval process.