Overview

Amazon is introducing a new “sales trend” badge that places an estimated purchase volume—such as “10K+ bought in past month”—directly on product detail pages. The feature launches this week for listings in health & personal care, home, and sports categories, and it automatically appears on qualifying items without any seller action. Sellers should care because the badge adds a visible trust cue that can drive additional clicks and conversions, especially in highly competitive sub‑categories.

Key Points

• Badge format — Displays a rounded purchase estimate (e.g., “8K+ bought in last 30 days”) alongside existing signals like reviews and Amazon’s Choice.
• Automatic qualification — Amazon’s system tags eligible listings; sellers cannot opt‑in, opt‑out, or adjust the wording.
• Initial rollout zones — Health & personal care, home, and sports are the first verticals receiving the badge, representing some of the platform’s highest traffic areas.
• Complementary to other signals — The badge appears next to Best Seller and sales‑rank indicators, offering shoppers an additional, easy‑to‑read popularity metric.
• Threshold‑based logic — Estimates are grouped into broad ranges (e.g., 1K‑5K, 5K‑10K, 10K+), preventing competitors from seeing exact sales numbers while still conveying momentum.

How the Sales Trend Badge Works

1. Eligibility assessment — Amazon’s algorithms scan recent order data for each SKU; if a product’s sales velocity crosses a predefined threshold for its category, the badge is flagged for display. Example: a protein powder that sold 12,000 units in the last 30 days meets the “10K+” threshold and receives the badge.
2. Badge generation — The system rounds the actual figure to the nearest threshold band and creates the visual element that will sit on the product detail page. Example: a kitchen gadget with 4,300 sales is shown as “5K+ bought in past month” even though the exact count is lower.
3. Dynamic updating — As sales momentum rises or falls, the badge can appear, disappear, or shift to a different range without seller intervention.