Overview

Amazon has added a new Price Discounts dashboard to Seller Central, letting sellers launch time‑limited or quantity‑limited price cuts across several Amazon marketplaces from a single screen. The feature is designed to help sellers clear excess stock, boost conversion rates, and run coordinated promotions that can run up to 30 days. Sellers with inventory in multiple regions should pay close attention because the tool removes the need to duplicate promotions in each marketplace.

Key Points

• One‑stop promotion hub — The dashboard consolidates creation, monitoring, and editing of discount campaigns for all Amazon stores in a single interface.
• Cross‑marketplace reach — A seller can apply the same discount to listings in the U.S., Europe, Japan, and other regions without logging into each account separately.
• Duration or quantity caps — Discounts can be set to expire after a specific number of days (maximum 30) or after a defined unit count, such as “first 500 units at 20 % off.”
• Strikethrough price display — When eligible, Amazon shows the original price crossed out beside the discounted price on search results and detail pages, signaling a savings cue to shoppers.
• Real‑time analytics — The dashboard reports revenue, units sold, glance views, conversion changes, and sell‑through speed for each marketplace and each ASIN, enabling data‑driven adjustments.
• No extra fees — Unlike Lightning Deals, the price‑discount tool does not require additional promotional fees, giving sellers full control over discount parameters.

How the Price Discounts Dashboard Works

1. Select products — The seller checks the boxes next to the ASINs they want to discount; for example, a seller might choose 200 units of a summer‑seasonal sunscreen across the U.S. and Canada.
2. Set reduced price and limits — The seller enters the new price (e.g., $12.99 from $15.99) and chooses either a 15‑day duration or a cap of 300 units sold, whichever comes first.
3. Choose marketplaces — Using a drop‑down list, the seller ticks the Amazon.com, Amazon.co.uk, and Amazon.de stores, applying the same terms to all selected regions.