Overview

In March 2024 Amazon launched Marketplace Product Guidance, a new analytics pane inside Seller Central that automatically surfaces the most promising items from a UK‑ or EU‑based catalog for sale on foreign Amazon marketplaces. By merging search‑volume spikes, historic conversion rates and competitor benchmarks, the tool delivers a concise, data‑driven shortlist that helps sellers move faster from idea to international listing. The shortcut reduces the weeks‑long manual research cycle and gives sellers a clearer picture of expected revenue before they ship inventory abroad.

Key Points

• Targeted SKU shortlist — The dashboard returns up to 150 individual products that exhibit strong demand signals in at least one overseas market, filtered against the seller’s existing inventory. For example, a UK seller of silicone baking mats sees the tool flag 87 of its 312 SKUs because they match rising search queries in Germany and France.
• Revenue projection with confidence band — Each recommended SKU is paired with a month‑over‑month sales forecast for the next 12 months, accompanied by a statistical confidence interval of roughly ±15 % derived from two years of marketplace data. A French‑based seller of bamboo cutlery receives an estimate of 2,400 units in the U.S. market with a projected range of 2,040‑2,760 units.
• Category momentum insights — The service highlights fast‑growing categories in each target country, such as “home fitness” in Germany or “eco‑friendly kitchenware” in France, allowing sellers to align new listings with local consumer trends. A UK vendor of reusable water bottles can see that the “sustainable hydration” segment grew 38 % YoY in Spain, suggesting a timely entry point.
• Peer‑ASIN performance metrics — For every suggested product, the tool displays how comparable ASINs performed in the target marketplace over the previous 90 days, including average selling price, buy‑box win rate and total review count. An Italian seller of organic cotton towels sees that peer products in the U.K. average a 44 % buy‑box win rate and a price point of £22, giving a concrete benchmark for launch pricing.
• Dual‑region coverage — UK‑based sellers receive recommendations for the United States plus three EU sites (Germany, France, Italy); EU sellers are shown opportunities in the United States, the United Kingdom and two additional EU markets (Spain, Poland). This built‑in geography matrix eliminates the need to toggle between separate market research tools.