Overview

Amazon has launched a new Price Discounts dashboard inside Seller Central, letting sellers design and run short‑term promotional pricing across any of its worldwide marketplaces from a single screen. The tool supports campaigns of up to 14 days, offers real‑time performance metrics, and lets users cap the number of discounted units per market. Sellers who need to clear excess stock or boost visibility in multiple regions can now do it without logging into each marketplace individually.

Key Points

• One‑stop campaign creator — A single interface replaces the previous practice of opening separate seller accounts for the US, UK, Germany, Japan, etc., to set up discounts. For example, a vendor with 1,200 units of a summer sandal can launch a 15 % price cut for all five target marketplaces in under five minutes.
• Cross‑region targeting — Sellers pick any combination of Amazon stores (NA, EU, APAC) for a given promotion. A Canadian seller could apply a 20 % discount to a kitchen gadget in Canada, the United Kingdom, and Australia while leaving the US price unchanged.
• Built‑in analytics — The dashboard displays live sales revenue, units sold, page views, conversion rate, and sell‑through percentage per marketplace. In a pilot test, a seller saw a 2.8× lift in conversion on the German site after activating the strikethrough price display.
• Strikethrough price cue — When the discount qualifies, Amazon automatically shows a crossed‑out reference price beside the promotional price on search results and product detail pages, creating an immediate visual cue of savings. A retailer selling a Bluetooth speaker reported a 12 % increase in click‑through rate after the strikethrough appeared.
• Quantity caps and time limits — Campaigns can be limited to a specific number of units (e.g., 300 units) and a maximum duration of 14 days, after which the original price is restored automatically. This prevents over‑discounting and protects margin on high‑value items.
• Real‑time monitoring and edits — While a promotion runs, sellers can pause, adjust the discount percentage, or extend the end date without creating a new campaign. A seller moving 400 leftover holiday candles extended the promotion by two days after noticing a surge in demand on the French site.