Overview

Amazon has introduced a new Shipment Performance Dashboard inside Seller Central, giving FBA sellers a single place to monitor inbound‑shipment health, compare results with Amazon’s standards, and address problems before they affect inventory availability. The feature rolls out today and is designed to replace the fragmented set of pages sellers previously had to visit to piece together shipment data.

Key Points

• All‑in‑one view — Core inbound metrics such as on‑time arrival, labeling accuracy, and packaging compliance appear together, eliminating the need to jump between separate reports.
• Target comparison — Each metric is automatically measured against Amazon’s published benchmarks, so sellers can instantly see whether they are meeting, exceeding, or falling short of expectations.
• Problem alerts — The dashboard flags shipments with issues (e.g., mismatched quantities or improper labels) and provides a direct link to the corrective‑action workflow.
• Team permissions – Account owners can grant view or edit rights to assistants, warehouse staff, or third‑party prep providers, ensuring everyone involved in the inbound process sees the same data.
• Feedback loop — A built‑in survey lets sellers submit suggestions, helping Amazon refine the tool over time.

How the Shipment Performance Dashboard Works

1. Access the dashboard — Log into Seller Central, click the “FBA” tab on the homepage, and select “Shipment Performance Dashboard.” For example, a seller preparing a July shipment of 1,200 units of a fitness tracker can open the dashboard with a single click from the main navigation.
2. Review consolidated metrics — The first screen lists key indicators such as “On‑time receipt rate,” “Label compliance percentage,” and “Packaging defect count.” In our fitness‑tracker scenario, the seller sees a 96 % on‑time rate but a 78 % label compliance score, highlighting a specific weakness.
3. Compare against Amazon targets — Adjacent to each metric, Amazon’s target (e.g., 95 % on‑time, 90 % label compliance) appears in green or red shading. The same seller instantly recognizes that label compliance is below the 90 % threshold and needs attention.