Overview

Amazon has added a new FBA Sales Analytics dashboard to Seller Central, giving fulfillment‑by‑Amazon sellers a single screen to track revenue, unit sales, and top‑performing SKUs. The tool consolidates data that previously required multiple reports or third‑party software, and it supports up to a full year of historical trends. Sellers who rely on timely insights for inventory and advertising decisions should start using the dashboard immediately.

Key Points

• Interactive visual charts — Dynamic graphs plot FBA revenue and units sold over selectable periods, letting a seller spot a July‑to‑August sales dip for a seasonal product.
• Consolidated metrics table — A single table lists key figures such as total sales, average selling price, and fulfillment fees, so a seller can gauge overall health without exporting CSV files.
• Top‑SKU ranking list — The bottom section ranks the highest‑selling SKUs, enabling a seller to prioritize restocking for a best‑selling kitchen gadget that moves 2,000 units each month.
• Country‑specific filter — Multi‑marketplace sellers can isolate data for the United Kingdom, revealing that a fitness accessory sells twice as fast there as in the United States.
• Twelve‑month data window — Users may set the date range to any span within the last year, useful for comparing Q4 performance this year with the same period last year.
• Product‑level drill‑down — Selecting an individual ASIN filters the chart and table to that product alone, showing, for example, that a newly launched toy generated $12,000 in revenue over a 30‑day window.

How the Dashboard Works

1. Access via Seller Central — Log in to Seller Central and click the “FBA Sales Analytics” tile on the homepage; a seller in the US sees a prompt to choose a marketplace before any numbers appear.
2. Select a marketplace — Choose the country you want to analyze (e.g., Canada); the dashboard then loads the three main sections, preventing misleading aggregated figures for sellers with listings in multiple regions.