Overview

Amazon has added a Custom Report Builder to Seller Central, letting Fulfillment by Amazon (FBA) sellers craft their own reporting dashboards with a drag‑and‑drop layout. The feature debuted with an inventory‑focused view that aggregates stock status across every step of the fulfillment process. Sellers who rely on timely inventory data should care because the tool promises to cut the time spent juggling multiple reports.

Key Points

• Personalized dashboards — Sellers can select any data field, arrange it on a canvas, and save the layout for instant reuse.
• Inventory Business View — The initial view combines inbound, in‑fulfillment, outbound, and lost/damaged inventory into a single screen.
• No coding required — The interface works like a visual builder; users drag metrics into place without writing formulas or scripts.
• Future business views — Amazon has announced plans for additional templates covering finance, returns, and shipping, though dates remain undefined.
• Guided onboarding — A built‑in tour and help‑center articles walk users through creating their first report.

How Custom Report Builder Works

1. Access the builder — Navigate to the Reporting menu in Seller Central and choose “Custom Report Builder” from the dropdown. For example, a seller managing 3,000 SKUs clicks the link and lands on a blank canvas.
2. Select data fields — From a library of metrics (e.g., “Units Inbound,” “Available Stock,” “Orders Shipped”), the seller drags the desired items onto the canvas. A seller interested only in “Lost Units” and “Transit Time” pulls those two tiles onto the board.
3. Arrange and size tiles — Each metric appears as a resizable widget; the seller can place “Units In Fulfillment” at the top left and “Damaged Units” at the bottom right to mirror their workflow.
4. Save the layout — After arranging the widgets, the seller clicks “Save View,” names it “Daily Inventory Snapshot,” and the view appears in a personal library. The next morning the seller selects the saved view with a single click, bypassing the need to open separate reports.