Overview

Amazon has introduced a Custom Report Builder inside Seller Central, giving Fulfillment by Amazon (FBA) sellers a drag‑and‑drop tool to assemble personalized dashboards. The feature merges data that previously lived in separate standard reports, letting sellers view inventory, shipments, and fulfillment metrics from a single screen. Reducing the need to toggle between multiple reports can free up several hours each week for high‑volume sellers.

Key Points

• Custom Views — Sellers can pick any data field, arrange it on a canvas, and save the layout for repeated use, such as a daily “stock‑by‑warehouse” view.
• Business View Dashboard — The first pre‑built screen aggregates in‑transit inventory, fulfillment‑center stock, items out for delivery, and lost or damaged units into one concise panel.
• Future Add‑Ons — Amazon has announced that dedicated shipment, return, and order views will roll out in later updates, expanding the builder’s scope.
• Easy Access — The tool appears under the Reports drop‑down menu and launches with an interactive guided tour to help users get started quickly.
• Time Savings — Early user feedback suggests that consolidating five separate reports into a single dashboard can shave 2–3 hours of manual data handling per week.

How Custom Report Builder Works

1. Select Data Fields — From a searchable library, sellers drag items like “Units Inbound,” “Units Available,” or “Lost Quantity” onto a blank canvas; for example, a seller managing 12 SKUs can pull each SKU’s inbound count onto one row.
2. Arrange Layout — Users position fields in tables, charts, or KPI tiles; a seller might place a bar chart showing “Units Shipped Today” next to a numeric widget for “Orders Pending.”
3. Save and Reuse — Once the layout reflects the seller’s workflow, it can be named (e.g., “Morning Inventory Snapshot”) and accessed instantly on subsequent logins, eliminating the need to rebuild the view each day.

Context: Before vs. After