Amazon Rolls Out CAD $71,000+ in Incentives to Attract New Sellers to Canadian Marketplace
Amazon’s new Canada seller incentive offers up to CAD 71,000 in savings: a 10 % referral‑fee rebate on the first CAD 70,000 of sales, a 5 % rebate on the next CAD 1.28 million, a full‑year FBA fee waiver, a CAD 50 Sponsored Products credit (if a campaign launches within 90 days) and a Brand Registry bonus unlocked within six months.
Overview
Amazon has launched a new incentive program that can deliver more than CAD 71,000 in savings for qualifying professional sellers who start selling on the Canadian marketplace. The offer bundles tiered referral‑fee discounts, a full year of Fulfillment by Amazon (FBA) fee waivers, a modest advertising credit and extra benefits for completing Brand Registry. Sellers looking to expand north of the border should pay close attention because the package removes many of the upfront cost barriers that typically deter new entrants.
Key Points
- Referral‑fee discounts up to CAD 71,000 — Sellers earn a 10 % cut on referral fees for the first CAD 70,000 of sales and a 5 % cut on the next CAD 1.28 million, translating into roughly CAD 7,000 and CAD 64,000 in savings respectively.
- One‑year FBA fee waiver — Storage‑utilisation surcharges and low‑inventory fees are eliminated for 365 days after the first shipment lands in a Canadian fulfillment center, giving newcomers breathing room to test inventory levels.
- CAD 50 advertising credit — Eligible sellers receive a credit for sponsored‑product clicks if they launch their first PPC campaign within 90 days of the initial listing.
- Brand Registry bonus — Completing Amazon Brand Registry within six months of the first Canadian listing unlocks additional incentives and access to A+ Content, Brand Analytics and enhanced protection tools.
- Automatic enrollment — All discounts and credits are applied automatically once the seller meets the program’s eligibility criteria; no promo codes or separate applications are required.
- Targeted at professional sellers — The program is limited to sellers with a Professional selling plan, ensuring that participants already have the infrastructure to handle cross‑border operations.
How the Incentive Package Works
- Enroll as a Professional seller — After upgrading to a Professional plan, the seller creates a new product listing on Amazon.ca; the system flags the account for the incentive program automatically.
- — The seller sends their initial stock to a Canadian fulfillment center; once Amazon confirms receipt, the 365‑day FBA fee waiver activates for that SKU.
Analysis & Recommendations
Why This Matters
The rebate can cut referral fees by roughly CAD 7,000 plus up to CAD 64,000, dramatically improving margins for new Canadian sellers. Waiving storage‑utilisation and low‑inventory fees for a year removes two common cost barriers, while the CAD 50 ad credit and Brand Registry tools accelerate visibility and conversion.
Key Takeaways
- Referral‑fee discounts total up to CAD 71,000: 10 % on the first CAD 70,000 and 5 % on the next CAD 1.28 million.
- One‑year FBA fee waiver eliminates storage‑utilisation surcharges and low‑inventory fees for the first 365 days after the initial shipment.
- A CAD 50 Sponsored Products credit is granted automatically when the first PPC campaign starts within 90 days of listing.
- Completing Brand Registry within six months unlocks extra incentives, A+ Content and Brand Analytics.
Recommended Actions
- →Log in to Seller Central > Settings > Account Info, upgrade to a Professional selling plan, and create your first product listing on Amazon.ca.
- →Ship your initial inventory to a Canadian fulfillment center; after receipt, verify the FBA fee waiver appears under ‘Fulfillment > Fees’ in Seller...
- →Within 90 days of listing, launch a Sponsored Products campaign and check the ‘Advertising > Credits’ page for the CAD 50 credit; also submit Brand...
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