Overview

Amazon has launched a new incentive program that can deliver more than CAD 71,000 in savings for qualifying professional sellers who start selling on the Canadian marketplace. The offer bundles tiered referral‑fee discounts, a full year of Fulfillment by Amazon (FBA) fee waivers, a modest advertising credit and extra benefits for completing Brand Registry. Sellers looking to expand north of the border should pay close attention because the package removes many of the upfront cost barriers that typically deter new entrants.

Key Points

• Referral‑fee discounts up to CAD 71,000 — Sellers earn a 10 % cut on referral fees for the first CAD 70,000 of sales and a 5 % cut on the next CAD 1.28 million, translating into roughly CAD 7,000 and CAD 64,000 in savings respectively.
• One‑year FBA fee waiver — Storage‑utilisation surcharges and low‑inventory fees are eliminated for 365 days after the first shipment lands in a Canadian fulfillment center, giving newcomers breathing room to test inventory levels.
• CAD 50 advertising credit — Eligible sellers receive a credit for sponsored‑product clicks if they launch their first PPC campaign within 90 days of the initial listing.
• Brand Registry bonus — Completing Amazon Brand Registry within six months of the first Canadian listing unlocks additional incentives and access to A+ Content, Brand Analytics and enhanced protection tools.
• Automatic enrollment — All discounts and credits are applied automatically once the seller meets the program’s eligibility criteria; no promo codes or separate applications are required.
• Targeted at professional sellers — The program is limited to sellers with a Professional selling plan, ensuring that participants already have the infrastructure to handle cross‑border operations.

How the Incentive Package Works

1. Enroll as a Professional seller — After upgrading to a Professional plan, the seller creates a new product listing on Amazon.ca; the system flags the account for the incentive program automatically.
2. — The seller sends their initial stock to a Canadian fulfillment center; once Amazon confirms receipt, the 365‑day FBA fee waiver activates for that SKU.