Overview

Amazon has introduced a new A+ Content feature called Brand Story, designed to help brand-registered sellers create a dedicated section on their product detail pages that highlights their brand identity and values. Unlike standard A+ Content modules that focus on individual product features, Brand Story creates a separate, immersive carousel-based experience that can be published across every ASIN in your brand catalog with a single setup.

What's New

• Dedicated Brand Section — Brand Story creates a distinct section on the product detail page, separate from your existing A+ Content product feature modules, giving your brand its own showcase space.
• One-Time Setup, Universal Publish — Create a single version of your brand-focused content and deploy it across all ASINs within your brand, eliminating the need to build individual brand narratives for each product.
• Carousel-Based Design — The feature supports up to 19 cards or tiles of content using four pre-formatted layout options, allowing for a rich, scrollable brand experience.
• Store Linking — One of the available layout formats includes the ability to link directly back to your Amazon Brand Store, creating a seamless path from product pages to your full storefront.
• Device-Responsive — The Brand Story module automatically adapts for both desktop and mobile shopping experiences.

How Brand Story Works

Brand Story is available to all sellers enrolled in Amazon Brand Registry. The feature lives within the A+ Content Manager in Seller Central, where you can build your brand narrative using a combination of a distinctive background image and multiple content cards. The carousel format lets customers scroll through your brand's story, values, history, and product ecosystem without leaving the product detail page. Because it occupies its own dedicated slot on the listing, it does not interfere with or replace any of your existing A+ Content modules that describe product-level features.

The key advantage here is efficiency. Rather than repurposing your existing A+ Content modules to squeeze in brand messaging alongside product details, Brand Story gives you a clean canvas dedicated entirely to your brand. You build it once, publish it everywhere your brand appears, and your standard A+ Content slots remain free to focus on the specific features and benefits of each individual product.