Overview

Amazon has introduced a set of automation tools inside Seller Central that let vendors apply business‑to‑business (B2B) pricing and volume‑based discounts across their entire inventory with just a few clicks. The feature is aimed at unlocking the Amazon Business marketplace, which hosts more than five million verified corporate buyers who typically place larger orders and generate fewer returns.

Key Points

• Catalog‑wide pricing rules — Sellers can define a single rule that automatically assigns a wholesale price to every eligible SKU, eliminating the need to edit each listing individually. For example, a vendor of office supplies can set a 6 % discount for all 1,200 items in one operation.
• SKU‑specific custom rules — The system also supports targeted rules that affect only selected products or product groups, allowing merchants to protect margins on low‑margin items while offering deeper discounts on high‑margin lines. A printer‑cartridge seller might apply a 12 % discount only to premium cartridges while leaving standard models at the regular consumer price.
• Automated quantity‑tier discounts — Tiered bulk‑discount structures can be attached to any rule, displaying progressive savings as order quantities rise. A hardware distributor could configure a 5 % discount for orders of 10 + units and a 10 % discount for 50 + units, and the tiers appear automatically on the product page for business buyers.
• One‑click setup flow – The entire configuration is accessed through a dedicated B2B pricing tab in Seller Central, and the wizard guides users through rule creation, tier definition, and activation in under five minutes. A new seller can launch a full B2B pricing program before the end of the workday.
• Visibility boost for business accounts — Listings that carry a B2B price are prioritized in the Amazon Business search results and appear in procurement‑focused buying workflows, increasing exposure to corporate purchasers who otherwise would not see the offers.
• Lower return rates — Business customers historically return products at roughly half the rate of consumer shoppers, translating into reduced reverse‑logistics costs and fewer customer‑service tickets for sellers who enable B2B pricing.