Overview

Amazon is retiring the separate Prime‑exclusive discounts interface and moving all discount creation into the unified Price Discounts tool. The change takes effect at the start of 2025, and sellers must shift any active or recurring Prime‑only promotions before the legacy tool is disabled. Prompt migration prevents interruptions and ensures continued visibility of Prime‑member pricing.

Key Points

• Unified discount platform — All price promotions, including those limited to Prime members, are now managed inside the single Price Discounts dashboard.
• Legacy tool shutdown — No new discounts can be created in the old Prime‑exclusive tool after January 1 2025, and any discounts already in that system must end by December 31 2024.
• Customer view unchanged — Shoppers will still see Prime‑only pricing exactly as before; only the back‑end management experience is altered.
• Permission reset required — Secondary users lose automatic access to the new discount area and must be granted rights manually by the primary account holder.
• Built‑in catalog search — The consolidated tool offers a searchable product list, letting sellers add items to a Prime‑exclusive discount in seconds.
• Single‑pane performance metrics — Sellers can now monitor Prime‑only and standard discounts side‑by‑side, eliminating the need to flip between two screens.

What's Changing

1. Tool consolidation — The Prime‑exclusive discount option is now a selectable audience within the Price Discounts module. For example, a seller creating a 15 % off deal for a bestseller simply chooses “Prime customers” from the audience dropdown.
2. Creation cut‑off — Starting January 1 2025, the old Prime‑exclusive interface will reject any attempt to save a new promotion. A seller trying to add a “Buy One Get One” offer on that date will receive an error prompting them to use the Price Discounts tool instead.
3. Legacy discount expiration — All discounts that were set up in the retired tool must conclude no later than December 31 2024, regardless of their originally planned end date. If a holiday promotion was scheduled to run until January 15 2025, it will automatically stop on the December deadline.