Overview

Amazon will replace its current percentage‑based Extended Producer Responsibility (EPR) Pay‑on‑Behalf fee with a flat annual charge per product category, starting 1 January 2026. The change removes the 3 % variable component and sets a predictable cost of £20 per category per year for sellers in the United Kingdom, with comparable amounts in other European marketplaces. Sellers should care because the new model alters budgeting, profitability calculations and compliance strategy across all EU countries where EPR applies.

Key Points

• Flat‑rate pricing — EPR Pay‑on‑Behalf moves from a sales‑percentage model to a fixed yearly fee for each enrolled category.
• UK benchmark: £20 per category — In the United Kingdom the charge is £20 per EPR category each calendar year; France, Germany, Spain and the rest of the EU adopt similar flat rates.
• 3 % variable fee eliminated — The previous fee that scaled with sales volume is fully removed, erasing the sales‑linked cost element.
• EPR responsibility — Sellers remain accountable for the environmental impact of packaging, electronics and end‑of‑life disposal, a legal requirement in the UK, France, Germany, Spain and other EU jurisdictions.
• Geographic reach — The restructuring applies to all Amazon European marketplaces that currently enforce EPR, ensuring a uniform fee framework across the region.

How the New Fee Structure Works

1. Identify enrolled EPR categories — Review the Pay‑on‑Behalf dashboard to list every category (e.g., “Plastic packaging,” “Electronic devices”) you have registered for in each country. Example: A seller with registrations for “Plastic packaging” in the UK and “Electronic waste” in Germany now has two categories to track.
2. Apply the flat annual charge — Multiply the number of active categories by the fixed rate for the relevant marketplace. Example: The same seller pays £20 × 1 = £20 for the UK category and €20 × 1 = €20 for the German category, totaling €40/£40 for the year.
3. — Amazon will invoice the aggregated amount at the start of each fiscal year, and the fee covers the entire 12‑month period regardless of sales fluctuations. : Even if the seller’s UK sales drop to zero in June, the £20 fee remains due for the full year.