Overview

Amazon is now mandating that every seller of non‑food items on its European marketplaces prove compliance with the EU General Product Safety Regulation (GPSR) through a new workflow on the Account Health page. The deadline has passed, and any listing that lacks the required documentation will be deactivated, making immediate action essential for anyone with inventory in the EU.

Key Points

• Dedicated compliance hub — All GPSR paperwork is submitted from the Account Health section, eliminating the previous scattered approach that required multiple uploads across different pages.
• Rolling eligibility list — Amazon continuously adds brands and individual offers to a live roster; sellers must check this list regularly because new items can become subject to GPSR after the initial deadline.
• Mandatory data fields — Submissions must contain the EU‑registered manufacturer name, the contact details of an authorized representative, and safety‑related PDFs or images; even exempt products need a formal “exemption acknowledged” tick.
• Automatic deactivation — After the cut‑off date, Amazon will automatically suspend any offer with missing, inaccurate, or expired information, removing it from all EU storefronts.
• Broad applicability — The rule covers every non‑food consumer product sold on Amazon.de, .fr, .it, .es, and .nl, meaning the majority of EU sellers will be impacted regardless of product category.

How GPSR Compliance Works

1. Access the Account Health workflow — Log into Seller Central, navigate to the Account Health page, and locate the “GPSR compliance” tile; for example, a seller of silicone kitchen tools will see a red alert next to the SKU that needs documentation.
2. Upload required documentation — Provide the EU manufacturer’s legal name, the authorized representative’s email and phone number, and attach safety data sheets or test reports in PDF format; a toy manufacturer might upload a CE‑marked test certificate alongside the representative’s contact sheet.
3. Submit and await verification — After clicking “Submit,” Amazon runs an automated check; if the data matches its records, the listing status changes to “Compliant,” otherwise the seller receives a detailed error message indicating which field is invalid, such as an expired representative contract.