Overview

Amazon is replacing its single 90‑day voucher limit with a three‑tier system that becomes active on September 5, 2024. Sellers can now select a 30‑day “standard” voucher, a 180‑day “extended” voucher, or a 365‑day “long‑term” voucher. The change forces sellers to align voucher length with campaign goals while also unlocking the ability to run year‑long promotions for the first time.

Key Points

• 30‑day standard vouchers — The maximum duration for the default tier shrinks from 90 days to 30 days, encouraging short‑term urgency.
• 180‑day extended vouchers — Sellers gain a mid‑range option that doubles the previous limit, suitable for multi‑quarter campaigns.
• 365‑day long‑term vouchers — A full‑year ceiling replaces the old cap, opening the door to annual loyalty or subscription drives.
• Grandfathered promotions — Any voucher created before September 5 will continue under the old 90‑day rule until it naturally expires.
• Tooling adjustments required — Third‑party automation platforms must update their voucher‑creation logic to respect the new limits.
• Strategic planning impact — Sellers need to map each promotion to the tier that best matches its objective, rather than defaulting to a one‑size‑fits‑all duration.

How Voucher Duration Tiers Work

1. Select a tier during voucher creation — In Seller Central’s Promotions page, a dropdown now lists “Standard (30 days)”, “Extended (180 days)” and “Long‑Term (365 days)”. For example, a seller launching a new kitchen gadget can pick the 30‑day tier to create a flash‑sale feel.
2. Set the start and end dates within the chosen limit — The system validates that the end date does not exceed the tier’s maximum. If a seller tries to set a 200‑day end date while the “Extended” tier is selected, an error prompts a switch to the “Long‑Term” tier or a shorter period.
3. Publish the voucher — Once saved, the voucher becomes active for the defined window. A seller promoting a subscription box can now publish a 365‑day voucher that stays live throughout the calendar year, eliminating the need for quarterly renewals.