Overview

Amazon has introduced reorder coupons, a promotional tool designed to help sellers re-engage customers who previously purchased their products but haven't come back to buy again within an expected timeframe. This feature gives sellers a targeted way to bring back lapsed buyers with discounts, potentially boosting repeat purchase rates and building long-term customer loyalty.

Key Points / What Sellers Need to Know

• Targeted to lapsed buyers — Reorder coupons are only shown to customers who previously purchased your product but haven't reordered within the typical repurchase window for that item.
• Broad visibility across Amazon — These coupons appear in search results, product detail pages, shopping carts, and are also featured on dedicated coupon and deal event pages throughout the platform.
• Automatic eligibility timing — Amazon calculates when a customer becomes eligible based on the most common number of days between purchases for that specific product. For items with limited sales data, the default window is 90 days.
• No discount stacking with standard coupons — If you schedule a reorder coupon on an ASIN that already has an active standard coupon, the most recently created one will be suppressed to prevent customers from combining discounts.
• Subscribe & Save exception — Reorder coupons and Subscribe & Save coupons can run simultaneously on the same ASIN because they apply to different purchase types and cannot be stacked at checkout.

How Reorder Coupons Work

Reorder coupons function differently from standard Amazon coupons because they are automatically targeted rather than broadly available. Amazon's system tracks the typical repurchase cycle for each product and identifies customers who have fallen outside that window. For example, if customers typically reorder a monthly supply of vitamins every 30 days, a buyer who hasn't repurchased after that period would become eligible to see the reorder coupon. However, customers who have been inactive for an extended period — roughly seven or more repurchase cycles — are excluded from eligibility, as Amazon considers them unlikely to convert.