Overview

Amazon's Renewed program allows approved sellers to list certified refurbished, pre-owned, and open-box products on the marketplace. This reference guide covers the specific listing requirements that Renewed sellers must follow, including title formatting, pricing rules, branding restrictions, image standards, ASIN creation workflows, and UPC requirements. Understanding these guidelines is essential for staying compliant and keeping your Renewed offers active.

Key Points / What Sellers Need to Know

• Title formatting is mandatory — All Renewed ASINs must include "(Renewed)" at the end of the product title. For example, a listing for a Wi-Fi-enabled device should read something like "Brand Model S7000 Wi-Fi (Renewed)." This suffix is what distinguishes Renewed products from new-condition listings.
• Pricing must be at least 5% below new — Renewed offers must be listed at a minimum 5% discount compared to any new-condition product of the same item. This pricing requirement exists to ensure compliance with Amazon's program policies and customer value expectations.
• Original branding only — Product listings must reference the original manufacturer's brand. Sellers may not substitute their own seller name or seller brand as the brand or manufacturer on the detail page, unless the product is a private label item.
• No warranty claims on listings — Sellers are prohibited from mentioning warranties in the product title, description, or bullet points on the detail page.
• Bundling is restricted — Renewed products generally cannot be sold in bundles. The only exception is PCs, which may be bundled with keyboards, mice, and Wi-Fi dongles.
• Separate UPCs required — Renewed ASINs must not use the original manufacturer's UPC. Sellers need to supply a different UPC to prevent accidental duplicate merging with new-condition products. UPCs can be sourced from GS1.

Listing Content and Branding Rules

Amazon enforces strict content guidelines for Renewed product listings. The detail page may only contain references to the original brand of the product — this applies to the main content area as well as the product title, description, bullet points, and images. Sellers cannot include any references to their seller name or seller brand anywhere on the listing. Additionally, no claims of functionality beyond the product's original manufacturer intent are allowed. For instance, you cannot market a general-purpose laptop as a "gaming" device if the manufacturer did not design or position it for that use. These rules exist to protect buyers and maintain the integrity of the Renewed program.