Overview

Starting February 20 2025, Amazon will turn off the 360‑degree spin viewer on every product detail page. Listings that still contain a 360‑image set will have that content stripped, leaving only static photos unless the seller uploads a compatible 3D model. The shift matters because immersive visuals are a key driver of shopper interaction, and losing them could depress conversion rates for items that rely on visual inspection.

Key Points

• Effective date — The interactive spin feature ceases to work after February 20 2025, and all existing spin assets are removed from live pages.
• No new spins since 2023 — Amazon stopped accepting fresh 360‑degree uploads in 2023, making this the final step in the format’s phase‑out.
• 3D assets become the default — Real‑time 3D models now power the “View in 3D” and “View in Your Room” experiences across eligible categories.
• No automatic conversion — Existing spin sets are not transformed into 3D files; sellers must create and upload their own models.
• Category eligibility varies — Not every product line supports 3D content, so sellers should confirm eligibility before investing in new assets.

How 3D Model Upload Works

1. Prepare the file — Export a GLB or USDZ file that complies with Amazon’s limits (maximum 50 MB and no more than 10,000 polygons). For instance, a tabletop lamp rendered with 9,200 polygons and saved as a 28 MB GLB passes the size check.
2. Open the 3D Content hub — In Seller Central, go to Advertising → A+ Content Manager → 3D Content and select Add New 3D Model. This screen serves as the entry point for all model uploads.
3. Link to the ASIN — Choose the target marketplace, enter the ASIN (e.g., B08ABCDEF), and supply required metadata such as model name and a 640 × 640 pixel preview thumbnail. The thumbnail helps shoppers recognize the new visual feature.
4. Upload and run validation — Submit the GLB/USDZ file; Amazon automatically checks texture mapping, lighting, and file integrity. If the model lacks proper UV maps, the system returns an error code prompting correction before proceeding.