Amazon Removing 360-Degree Product Images From Listings on February 20
Starting February 20 2025 Amazon will turn off the 360‑degree spin viewer on all product pages, stripping existing spin sets. Sellers must upload GLB or USDZ 3D models (max 50 MB, ≤10,000 polygons) to keep immersive visuals.
Overview
Starting February 20 2025, Amazon will turn off the 360‑degree spin viewer on every product detail page. Listings that still contain a 360‑image set will have that content stripped, leaving only static photos unless the seller uploads a compatible 3D model. The shift matters because immersive visuals are a key driver of shopper interaction, and losing them could depress conversion rates for items that rely on visual inspection.
Key Points
- Effective date — The interactive spin feature ceases to work after February 20 2025, and all existing spin assets are removed from live pages.
- No new spins since 2023 — Amazon stopped accepting fresh 360‑degree uploads in 2023, making this the final step in the format’s phase‑out.
- 3D assets become the default — Real‑time 3D models now power the “View in 3D” and “View in Your Room” experiences across eligible categories.
- No automatic conversion — Existing spin sets are not transformed into 3D files; sellers must create and upload their own models.
- Category eligibility varies — Not every product line supports 3D content, so sellers should confirm eligibility before investing in new assets.
How 3D Model Upload Works
- Prepare the file — Export a GLB or USDZ file that complies with Amazon’s limits (maximum 50 MB and no more than 10,000 polygons). For instance, a tabletop lamp rendered with 9,200 polygons and saved as a 28 MB GLB passes the size check.
- Open the 3D Content hub — In Seller Central, go to Advertising → A+ Content Manager → 3D Content and select Add New 3D Model. This screen serves as the entry point for all model uploads.
- Link to the ASIN — Choose the target marketplace, enter the ASIN (e.g., B08ABCDEF), and supply required metadata such as model name and a 640 × 640 pixel preview thumbnail. The thumbnail helps shoppers recognize the new visual feature.
- Upload and run validation — Submit the GLB/USDZ file; Amazon automatically checks texture mapping, lighting, and file integrity. If the model lacks proper UV maps, the system returns an error code prompting correction before proceeding.
Analysis & Recommendations
Why This Matters
The removal of spin views can lower shopper interaction and conversion for items that relied on 360 images. Replacing them with compliant 3D models restores visual appeal and many sellers report a 5‑10% conversion lift within two weeks of a successful rollout.
Key Takeaways
- The 360‑degree spin viewer is disabled on February 20 2025 and all existing spin assets are removed.
- Amazon stopped accepting new 360‑degree uploads in 2023, making this the final phase‑out step.
- 3D models must be GLB or USDZ files ≤50 MB and ≤10,000 polygons to be accepted.
- Sellers who publish 3D models often see a 5‑10% increase in conversion rates within two weeks.
Recommended Actions
- →Run a catalog audit in Seller Central > Reports to list ASINs with 360‑degree images.
- →Create or commission GLB/USDZ models under 50 MB/10,000 polygons and upload them via Advertising → A+ Content Manager → 3D Content.
- →After publishing, verify the “View in 3D” button appears on the product page and test the AR feature on a mobile device.
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