Overview

Amazon has refreshed its A+ Content best‑practice guide for brand‑registered sellers, adding new module options, updated policy rules, and detailed optimization tactics. The guide highlights that enhanced product detail pages can lift sales by roughly five percent on average, making it a critical tool for any seller looking to boost conversion.

Key Points

• Expanded Module Catalog — The guide lists every current A+ module, from basic text‑image blocks to Premium A+ carousel layouts, allowing eligible brands to choose richer formats for flagship items.
• Performance Data — Amazon cites internal studies showing A+ pages improve conversion rates by 3‑7 % and reduce return percentages by up to 2 % when images and copy are aligned with shopper intent.
• Step‑by‑Step Build Process — A visual walkthrough walks sellers through the “Create New A+ Content” workflow in Seller Central, illustrating where to upload assets and set module order.
• Design Optimization Tips — Recommendations include using 300 dpi lifestyle photos, limiting paragraph length to 150 characters, and employing contrast‑checked fonts for readability on all devices.
• Policy Refresh — New rules prohibit unverified performance claims, any promotional phrasing such as “limited‑time offer,” and direct competitor mentions, with a seven‑business‑day review window.
• Mobile‑First Preview — Sellers must toggle the mobile view before submission; the guide shows a side‑by‑side screenshot comparison that reveals how a dense text block can overflow on a 5‑inch screen.

How A+ Content Creation Works

1. Access the A+ Builder — In Seller Central, navigate to Advertising → A+ Content Manager and click “Create New.” For example, a seller of stainless‑steel cookware selects “Create New” to start a module set for ASIN B07XYZ1234.
2. Select a Module Layout — Choose from the catalog (e.g., “Standard Image + Header,” “Comparison Chart,” or “Premium Carousel”). A brand launching a new blender picks the “Comparison Chart” to contrast motor speeds across three SKUs.